Facebook Ads vs. Google AdWords: What’s the Difference?

We’re all exposed to ads online, whether in our Facebook feeds on within Google searches, but what’s the difference Facebook ads and Google AdWords?


Ramzi Chamat / 8 Ways Media
2017-09-25 09:45:00

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Facebook Ads and Google AdWords both provide businesses with fantastic opportunities to reach more people and increase leads. We’re all exposed to adverts on a daily basis online: whether in our Facebook feeds on within Google searches, but what’s the difference between the two?

Facebook Ads vs. Google AdWords: The Similarities

Facebook ads and Google AdWords are both huge networks with an enormous reach. To begin with, Facebook has more than 1.6 billion users, while Google receives around 77% of GLOBAL search volumes!

Furthermore, both use geographic targeting to match the right person to an ad, while both only make money when the ad they’re selling is engaged with (this is known as a Cost Per Click or CPC pricing system, which is where the term Pay Per Click or PPC comes from).

By using this ‘auction’ structure, this encourages higher quality ads that engage with audiences. This also means greater competition as more advertisers bid for an ad position, which in turn increases the cost of an engagement.

Facebook Ads vs. Google AdWords: The Differences

The biggest difference between Facebook Ads and Google AdWords is the users’ intentions.

While AdWords targets users based on what they type into Google’s search box, Facebook is all about matching an ad to a user’s interests. So, while Google users are busy searching for something specific and exposed to an ad accordingly, Facebook users are simply browsing and are exposed to an ad based on their profile, interests and Facebook activity (interactions with other content, for example). Facebook ads therefore test the waters by exposing themselves to audiences who aren’t necessarily searching for your product or services. Meanwhile, Google AdWords ads are extremely specific to a user’s search term.

A mobile screen with a yellow, purple and pink background. A finger hovers over the Facebbok app while there is also a Chrome app and an iTunes app

Benefits of Facebook Ads

· Offers very specific targeting

· Enables you to find audiences that match your precise ideal user

· Easy to tract campaigns

· Full control over your daily budget and maximum cost per click

· Raises brand awareness

· Great for getting people to your website

· Ideal for increasing conversions

· Ideal for increasing revenue, sales and leads

Benefits of Google AdWords

· Offers sophisticated targeting

· Offers a flexible marketing platform

· Immediate influx of traffic

· Increases leads and customers

· Full control over your daily budget and maximum cost per click

· Is extremely cost-effective

· Provides fast, transparent results

· Taps into huge, high-quality traffic sources

To write a successful campaign, you should:

· Keep your information short

· Draw your audience is with taglines and hooks

· Include keywords

· Include a price or offer

· Include persuasive images or a compelling video

· Include your URL above the image or video in the text area

Going forward

Facebook Ads and Google AdWords both possess countless benefits individually while also complementing one another. Many of the most profitable campaigns executed use both Facebook Ads and Google AdWords to truly amplify their reach and augment the success of their campaigns and their businesses.

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