Facebook is an extremely popular and powerful social media
platform offering a refreshing take on social sharing. If you haven’t joined
the platform yet but want to stay well ahead of other brands, here are 6
reasons why your business should definitely be on Facebook:
Facebook remains the most popular social
networking site for marketers
With 80% of marketers currently using the platform, Facebook
remains the number 1 social media channel for marketers. If you don’t have a
presence on there, you’re not only losing out on a massive opportunity to
market your brand, but you’re also giving your competitors the perfect
opportunity to steal away your potential conversions – and clients.
Helps you to remain afloat of digital evolution
When you join Facebook, it makes sense to start following
certain influencer brands to gain an insight into the way the company looks and
works, which in turn will provide inspiration when it comes to creating your
own social media content. Your goal on Facebook and other social platforms is
to engage with your audience in a creative way and establish long-term
relationships with your customers that will strengthen over time.
1.9 billion monthly users and counting
With 1.9 billion monthly users and counting and 1 in every 5
humans on the platform, if Facebook were a country, it would be the third
largest in the world! And with the average user spending 55 minutes per day on
the platform, this gives you the perfect opportunity to grab your consumers’
attention and promote your brand. Also, the average user has 130 friends,
meaning that when users interact with your content, that interaction gets seen
by their friends, giving you an even greater opportunity to reach a vast
4. Drives the largest share of social media referral traffic
Facebook continues to dominate all other major social platforms such as YouTube, Twitter and Pinterest in terms of its share of social media referrals. Provided it’s used correctly, Facebook can offer a highly valuable and predictable source of leads.
5. Real-time search changes the game
Facebook has made most content available publicly, unless of course you adjust your privacy settings. This has huge implications for SEO and reputation management, since a positive status update about your brand could show up on the first page of Google search results for your company (at least temporarily)!
6. Booming mobile video traffic
As of 2016, the Facebook app was gaining 4 billion video views per day. That’s a LOT of people! Don’t miss out on the opportunity to appeal to a brand new audience by uploading videos to this popular platform.
Is your business taking advantage of Facebook? Does it form a large part of your social media efforts? How do you go about creating content and managing your Facebook page?
We're here to help
If you need help with your next online marketing campaign, get in touch. 8 Ways Media is a leading digital agency with a special focus on branding, web design, User Experience and SEO. We’ve worked with countless brands, large and small, helping them to adjust their approach to marketing and branding for even greater success.