There are numerous ways to promote your company blog content, many of which are extremely time-consuming. Although reaching out to influencers or earning backlinks are incredibly effective tactics, they do take up a lot of time.
Instead, stick to the most straightforward yet effective strategies. Facebook is such a powerful platform with millions of people logging on daily. It also has a highly specific audience-targeting feature that enables you to reach just the right people at the right time.
With that in mind, here are 5 brilliant ways to promote your blog content on the platform:
1. Share your post on Facebook
The easiest way to promote your company blog content on Facebook is to share your latest post on there, and it’s completely free. Post a link to your latest article on your brand’s Facebook page. It’s easy to do, however because of regular algorithm changes to the platform, you will probably only reach about 2% of your Facebook followers.
Next, you need to decide whether or not to pay for your post to be boosted. To answer this question, determine how successful the post was (organically). How many people did it reach? How many ‘likes’ and ‘shares’ did it receive? The easiest way to boost your article’s reach is to receive as many ‘likes’ and ‘shares’ as possible. The best way to get the ball rolling is to send the link to your team members and get them to Like and Share. This will immediately increase the visibility of the post. Once you’ve collected 5 – 10 likes, it’s time to move on to step 2…
2. Boost your post
Boosting your Facebook post is the easiest way to promote your content marketing. All you need to do is establish a budget, choose your audience and click the “Boost Post” button.
Experts suggest boosting the post around 1-2 hours after posting the original. Set a low budget and set the duration for one day. Then, determine how successful the campaign was before considering an increase in budget or timeframe.
If you’re going to increase the timeframe and budget, be sure to target the right audience. Target people based on:
- Interests
- Location
- Age
- Gender
- Education level
- Purchase behaviours
- Relationship status
3. Headlines matter
In our information-heavy era, headlines definitely matter. Your headline needs to capture audience attention in order for them to click on the ad, and it doesn’t matter if it differs from the title used in the actual article:
- Keep the headline short
- Use numbers and facts where possible
- Use action verbs such as get, learn and do
4. Ad copy matters too…
Although your headline is crucial, so too is the content writing that features beneath it. Some top ad copy tactics include:
- Asking questions to captivate attention
- Offering solutions to a problem
- Playing on people’s emotions
- Igniting desire or curiosity in readers
- Using a clear call to action to demonstrate the next step
5. Choose your images wisely
Although content marketing is king, images are everything, so use a high-quality engaging image, or better still get your in-house designer to create something for you. Focus on bright, high-colour contrast and make sure it’s completely tailored to a Facebook crowd.
Good luck with promoting your content!
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