Whether you are new to social media or have had a presence
for many years, it’s still possible to make mistakes along the way. Social
media can be a daunting place with plenty to learn and adapt to, and if you are
a new brand or a social media novice then of course it can be difficult to know where to start.
Listed below are some top social media marketing mistakes
that you definitely need to avoid:
Comparing your brand to others
It’s so easy to make comparisons between your own brand and
the giants, but remember that major brands like Apple, Nike and Facebook have a
whole host of people working behind the scenes to run their social media
campaigns. If you’re a small business on a small budget then there’s no way that
you can implement the strategies that these major brands are executing, so
there’s no point in comparing in the first place! What you can do is analyse
their activities and learn from them. Are there any aspects of their campaigns
that you can implement into your own social media strategies?
Expecting amazing results overnight
Social media success doesn’t happen overnight – it takes
time, effort and dedication. Commit yourself for the long term and expect a
gradual increase in results. Once a month perform a review of your social
activities to see what’s worked best and what was less successful. Then,
provide your followers with the type of content that they loved.
Using the same approach for each platform
No matter what you might think, every social media platform
is different, so it’s useless adopting the same approach for each one. For
example with regards to hashtags, Instagram is very hashtag-friendly and you
can easily fill a post with many hashtags, but when it comes to using hashtags
on Facebook, approach with caution sticking to just a handful.
Another difference is with regards to images. Instagram is
all about beautiful, original images that have been carefully set up and shot,
whereas with Twitter, many brands (and individuals) stick to Shutterstock-style
images to get their message across (which is perfectly acceptable on the
platform). Do your research and approach each platform in accordance with its
Not making small tweaks to your profiles
When you first set up your social media profiles it’s
essential that your cover photo/profile pictures are perfectly pixelated, your
bio is well-written in line with your branding, there’s a link to your website
and other social profiles and that your contact information is easily accessible.
Also, be sure to execute carefully thought-out strategies that make social
posting organised and seamless. As mentioned above, do your research with every
platform you use and post appropriately to gain the most positive results.
Not engaging with your audience
Social media is not a place for you to stand on stage and
shout about your business to a silent crowd. It’s SOCIAL, which means you need
to engage with your audience and make the effort to be as interested in them as
you want them to be interested in your business. Only then will you be able to
build successful online relationships with your followers that go the distance.
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