Are you making these 5 social media marketing mistakes?

If you are a brand on social media then it can be difficult to know where to start. With that in mind, here are 5 social media mistakes that you need to avoid!


Ramzi Chamat / 8 Ways Media
2017-08-08 11:39:00

Whether you are new to social media or have had a presence for many years, it’s still possible to make mistakes along the way. Social media can be a daunting place with plenty to learn and adapt to, and if you are a new brand or a social media novice then of course it can be difficult to know where to start.

Listed below are some top social media marketing mistakes that you definitely need to avoid:

1. Comparing your brand to others

It’s so easy to make comparisons between your own brand and the giants, but remember that major brands like Apple, Nike and Facebook have a whole host of people working behind the scenes to run their social media campaigns. If you’re a small business on a small budget then there’s no way that you can implement the strategies that these major brands are executing, so there’s no point in comparing in the first place! What you can do is analyse their activities and learn from them. Are there any aspects of their campaigns that you can implement into your own social media strategies?

2. Expecting amazing results overnight

Social media success doesn’t happen overnight – it takes time, effort and dedication. Commit yourself for the long term and expect a gradual increase in results. Once a month perform a review of your social activities to see what’s worked best and what was less successful. Then, provide your followers with the type of content that they loved.

3. Using the same approach for each platform

No matter what you might think, every social media platform is different, so it’s useless adopting the same approach for each one. For example with regards to hashtags, Instagram is very hashtag-friendly and you can easily fill a post with many hashtags, but when it comes to using hashtags on Facebook, approach with caution sticking to just a handful.

Another difference is with regards to images. Instagram is all about beautiful, original images that have been carefully set up and shot, whereas with Twitter, many brands (and individuals) stick to Shutterstock-style images to get their message across (which is perfectly acceptable on the platform). Do your research and approach each platform in accordance with its individual guidelines.

4. Not making small tweaks to your profiles

When you first set up your social media profiles it’s essential that your cover photo/profile pictures are perfectly pixelated, your bio is well-written in line with your branding, there’s a link to your website and other social profiles and that your contact information is easily accessible. Also, be sure to execute carefully thought-out strategies that make social posting organised and seamless. As mentioned above, do your research with every platform you use and post appropriately to gain the most positive results.

5. Not engaging with your audience

Social media is not a place for you to stand on stage and shout about your business to a silent crowd. It’s SOCIAL, which means you need to engage with your audience and make the effort to be as interested in them as you want them to be interested in your business. Only then will you be able to build successful online relationships with your followers that go the distance.

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