If you have a presence on some (or many) social media platforms, fantastic! Social media is one of the easiest and most effective
ways to reach your target audience in a way that promotes your brand and gets a
However, just because you have a presence on social media,
doesn’t mean you are doing things properly. There are certain ways to make your
social media marketing succeed, and certain ways to make it flop.
Below, you will find 5 essential tips outlining how we can
do social media marketing properly:
1. Focus on the
In today’s highly distracted society where millennials and
others are constantly glued to their devices and plugged in to the internet,
it’s important to focus on the visual by incorporating images, videos and infographics
into your social campaigns. without any visual aids, your content stands less
chance of standing out of the crowd and catching your audience’s attention as
they scroll through their Facebook feeds or Twitter accounts.
2. Content is King
As Steve Jobs famously said, “content is king” and those
words, expressed back in 2013, couldn’t be more relevant even to this day. Your
content needs to be interesting, useful, informative and engaging, otherwise
your audience will lose interest very quickly. Ask questions or use captions
and quotes to attract your audience in and encourage them to read and share
your content with their own audience.
3. Safety first
Security concerns have never been more paramount therefore
it’s vital that you use your social platforms securely, have secure passwords
and change them regularly. The last thing you want is to be hacked as this
could quickly and easily spiral out of control and even lead to a brand crisis.
4. Get creative
No matter what type of products or services you create,
there is still plenty of scope to create a social media campaign that is
clever, intriguing and engaging. Get your team together to come up with some
social media campaigns that are truly inspiring. Learn from your mistakes, test
everything and before too long you will be drawing more and more people in with
your exciting, clever social campaigns.
5. Establish yourself
as an industry expert
Once you’ve been creating content for some time you will
gradually be able to establish yourself as an industry expert. Furthermore, you
can join other networks such as HubPages and Business2Community which are great
platforms with a massive network of followers. Here, you can publish content
and link that content back to your own website (and of course, to your social
media platforms). With such a massive audience reach, you will become an
industry expert in no time!
We’re here to help
Your customers and prospects expect you to have a notable presence on social media. Let us take care of your social media marketing needs for you with a well-executed, results-driven social media strategy!
Get in touch today to discuss your specific needs with a member of our team. Our social media solutions are designed to drive traffic and increase conversions. Grow your business with us and you won't be disappointed!