How to do Social Media Marketing Properly

Social media marketing is one of the easiest ways to stand out from the crowd! With that in mind here are 5 essential tips on how to do social media properly.


Ramzi Chamat / 8 Ways Media
2017-07-21 09:24:00

If you have a presence on some (or many) social media platforms, fantastic! Social media is one of the easiest and most effective ways to reach your target audience in a way that promotes your brand and gets a conversation going!

However, just because you have a presence on social media, doesn’t mean you are doing things properly. There are certain ways to make your social media marketing succeed, and certain ways to make it flop.

Below, you will find 5 essential tips outlining how we can do social media marketing properly:

1. Focus on the visual

In today’s highly distracted society where millennials and others are constantly glued to their devices and plugged in to the internet, it’s important to focus on the visual by incorporating images, videos and infographics into your social campaigns. without any visual aids, your content stands less chance of standing out of the crowd and catching your audience’s attention as they scroll through their Facebook feeds or Twitter accounts.

2. Content is King

As Steve Jobs famously said, “content is king” and those words, expressed back in 2013, couldn’t be more relevant even to this day. Your content needs to be interesting, useful, informative and engaging, otherwise your audience will lose interest very quickly. Ask questions or use captions and quotes to attract your audience in and encourage them to read and share your content with their own audience.

3. Safety first

Security concerns have never been more paramount therefore it’s vital that you use your social platforms securely, have secure passwords and change them regularly. The last thing you want is to be hacked as this could quickly and easily spiral out of control and even lead to a brand crisis.

4. Get creative

No matter what type of products or services you create, there is still plenty of scope to create a social media campaign that is clever, intriguing and engaging. Get your team together to come up with some social media campaigns that are truly inspiring. Learn from your mistakes, test everything and before too long you will be drawing more and more people in with your exciting, clever social campaigns.

5. Establish yourself as an industry expert

Once you’ve been creating content for some time you will gradually be able to establish yourself as an industry expert. Furthermore, you can join other networks such as HubPages and Business2Community which are great platforms with a massive network of followers. Here, you can publish content and link that content back to your own website (and of course, to your social media platforms). With such a massive audience reach, you will become an industry expert in no time!

We’re here to help

Your customers and prospects expect you to have a notable presence on social media. Let us take care of your social media marketing needs for you with a well-executed, results-driven social media strategy!

Get in touch today to discuss your specific needs with a member of our team. Our social media solutions are designed to drive traffic and increase conversions. Grow your business with us and you won't be disappointed!

Interested to meet digital professionals?

Let’s discuss your project and try to find the best solution for your needs.