Starting and maintaining a business blog can be challenging.
From creating a content calendar and performing research to setting time aside
for writing and then publishing, the process is a time-consuming one. That’s
why so many businesses out there don’t publish content on a regular basis or
forgo the process altogether. Yes, anything added to your website is a
positive, but sacrificing a regularly updated blog can have seriously negative
consequences on your marketing efforts.
Not convinced? Read on for our top 5 reasons why your
business needs a blog…
It’s not as difficult as you think
Okay, so above we may have given the impression that
blogging is hard work, which it can be if you’re not organised. But once you
find your rhythm (or hire someone to do the hard work for you) you will realise
that blogging is fairly straightforward and enjoyable whilst in turn generating
Helps to increase leads
As countless businesses will attest, regular blogging has
the power to increase the quality and quantity of your sales leads. When people
perform a search on Google and one of your blog posts appears in their results,
the likelihood of them then visiting your website is extremely high. Statistics
suggest that 11 or more blog posts per month can increase leads by up to four
times as much when compared with businesses that blog fewer than four times per
Helps you gain more customers
Once you gain leads, those leads are more likely to become
customers. According to a report carried out by HubSpot, 92% of businesses that
blog more than once per week say they’ve gained at least one new customer via
their content marketing.
If people return to your blog time and time again, that’s
because they trust you. This means they will put your suggestions and your
opinions over and above those of other businesses, which in turn increases
their chances of making purchases from your business.
Has a positive effect on SEO
Finally, you can use your blog to drive traffic to your
website using specific search terms related to your business. Think about what
sort of questions or terms your buyers are most likely to search for, then
create content around those answers. This will consequently boost your SEO results, which will in turn increase traffic to your website.
How can we help?
We are a leading digital agency offering
state-of-the-art, innovative marketing techniques that are guaranteed to drive
growth to your website. We offer a range of content marketing management
services including content development, content analysis, content strategy and
If you’re seeking assistance with your search engine
marketing strategy, get in touch. Here at 8 Ways Media we specialise in a
wealth of SEA services, including SEM, PPC, Google AdWords, search engine
advertising and much more. Our all-encompassing services are designed to help
you reach the top results in Google for a prolonged period of time. Interested
to learn more? Then visit our services page or get in touch to speak with a member of our team.