5 Reasons to Include a Blog in your Marketing Efforts

Does your business have a blog? If not, here are our top 5 reasons to include one in your marketing efforts…


Ramzi Chamat / 8 Ways Media
2017-07-20 15:29:00

Starting and maintaining a business blog can be challenging. From creating a content calendar and performing research to setting time aside for writing and then publishing, the process is a time-consuming one. That’s why so many businesses out there don’t publish content on a regular basis or forgo the process altogether. Yes, anything added to your website is a positive, but sacrificing a regularly updated blog can have seriously negative consequences on your marketing efforts.

Not convinced? Read on for our top 5 reasons why your business needs a blog…

1. It’s not as difficult as you think

Okay, so above we may have given the impression that blogging is hard work, which it can be if you’re not organised. But once you find your rhythm (or hire someone to do the hard work for you) you will realise that blogging is fairly straightforward and enjoyable whilst in turn generating positive results.

2. Helps to increase leads

As countless businesses will attest, regular blogging has the power to increase the quality and quantity of your sales leads. When people perform a search on Google and one of your blog posts appears in their results, the likelihood of them then visiting your website is extremely high. Statistics suggest that 11 or more blog posts per month can increase leads by up to four times as much when compared with businesses that blog fewer than four times per month.

3. Helps you gain more customers

Once you gain leads, those leads are more likely to become customers. According to a report carried out by HubSpot, 92% of businesses that blog more than once per week say they’ve gained at least one new customer via their content marketing.

4. Increases sales

If people return to your blog time and time again, that’s because they trust you. This means they will put your suggestions and your opinions over and above those of other businesses, which in turn increases their chances of making purchases from your business.

5. Has a positive effect on SEO

Finally, you can use your blog to drive traffic to your website using specific search terms related to your business. Think about what sort of questions or terms your buyers are most likely to search for, then create content around those answers. This will consequently boost your SEO results, which will in turn increase traffic to your website.

How can we help?

We are a leading digital agency offering state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website. We offer a range of content marketing management services including content development, content analysis, content strategy and much more.

If you’re seeking assistance with your search engine marketing strategy, get in touch. Here at 8 Ways Media we specialise in a wealth of SEA services, including SEM, PPC, Google AdWords, search engine advertising and much more. Our all-encompassing services are designed to help you reach the top results in Google for a prolonged period of time. Interested to learn more? Then visit our services page or get in touch to speak with a member of our team.

Interested to meet digital professionals?

Let’s discuss your project and try to find the best solution for your needs.