As mentioned time and time again here on the 8 Ways Media blog, content marketing has changed drastically over the years. Two decades ago, content marketing was primarily offline, whether in the form of print media, television advertising or on the radio.
However today, so much has changed for the world of content marketing as the emphasis has shifted dramatically towards the online medium. In fact, many businesses are purely online-based, starting out online and gradually expanding on an international scale.
The internet has changed so much about how the world operates, and today businesses are placing a significant emphasis on online content marketing – content that gets created for a website and shared across the many social media channels out there.
Keeping up with this constant stream of content creation can be difficult, especially if you are the sole content creator. Even if there is a team of you creating content on a daily basis, it’s an excellent idea to set up a content marketing calendar in order to keep everything streamlined and organised.
The Benefits of a Content Calendar
Helps you to be organised during the holidays
A content marketing calendar will detail upcoming holidays. Sometimes, before you know it these holidays can easily creep up on you without you even realising, which is why it’s beneficial to keep tabs on them with a content calendar and make sure you get the right content created in time for the right holiday.
A content marketing calendar will help you to keep your content marketing strategy consistent. It helps you to know what posts you need to create and what posts you are going to publish on a given day, thus ensuring that you are more organised in the process. It is also ideal in the sense that you can schedule upcoming posts. This is particularly useful over the weekend or during the holidays when you’re out of the office, as the weekends are the busiest and most popular times for people using social media.
A content calendar is also one of the most time-saving tools you could possibly imagine. In a busy working environment where there is so much going on, being able to refer to your calendar will keep things controlled and organised. Each day you will know what content you need to create and what content you need to publish.
A content marketing calendar gives you a structure and a framework to follow on a daily basis. This will reflect positively on your business as you create applicable, interesting content that contributes towards growing your following and increasing sales.
Get in touch today to discover how we can help you to create an outstanding, high-quality content marketing strategy.