The holidays are the perfect time to promote your business, increase sales and shine a positive light on your brand. But this doesn’t need to be exclusive to Christmas. There are countless holidays celebrated throughout the year and businesses’ should capitalise on these holidays, no matter how big or small, in an effort to enhance sales.
Valentine’s Day is a great time of year to market your business. According to a report, 60% of Valentine’s Day spending takes place on February 14th and five days prior, so now is a better time than ever to start crafting content and creating offers that are focused on love and romance.
With this in mind, let’s look at 3 marketing strategies designed specifically for Valentine’s Day…
1. Create holiday-themed blog posts
Around this time of year, thousands of people surf the internet to find Valentine’s Day-inspired gifts and ideas. Take advantage of this by creating blog posts that reference Valentine’s Day and include links to your products or services. Readers will love to learn all about the different ways to celebrate and the many different gift ideas there are available. By directing people to your website with your Valentine's inspired blog posts, this will encourage them to check out your products/services and hopefully make a purchase.
2. Craft an email newsletter
Once you’ve created a handful of Valentine’s Day-themed blog posts, it’s now time to craft an email newsletter. Theme your newsletter so that it focuses on Valentine’s by using a Valentine’s themed template. Include an irresistible subject line, link to your Valentine-themed articles and offer a Valentine's inspired deal or giveaway.
3. Create a social media contest
We all know the power that social media possesses in promoting your brand, which is why so many brands make use of social media at this time of year. The holiday season is a great time to create a social media contest and bring even more traffic to your website.
Begin by optimising your social media platforms for Valentine’s Day by adding a picture of cupid, some hearts or anything else holiday-themed to your cover and profile photos. Next, create your contest especially for Valentine’s Day. There are plenty of options here, from, ‘10% this week only,’ ‘$15 off when you spend $20 or more’ or even ‘win $400 spending money’. It’s up to you what contest you hold; what matters here is that you create something compelling designed to attract audience attention and increase conversions and sales.
The holidays are the most ideal time of year to attract people to your business and boost sales. People are in the mood to shop more than ever, so make sure you take advantage of the many marketing channels available to improve your sales this Valentine’s Day.
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