As the holiday season approaches it’s important to make a few small adjustments to your marketing strategies in order to ensure that they are completely festive and ready for an influx of fresh customers. By following the tips below, you will be better able to promote your products or services and gain a stronger ROI this season.
Read on for our top marketing strategies and tips that you need to follow for a successful holiday season:
1. Go Mobile
What’s a must for the holiday season? Going mobile! Having a website that is mobile optimised ensures that you don’t miss out on a massive percentage of potential customers. With more than 85% of smartphone and tablet users browsing the internet from their mobile devices, it’s essential that your website is fully optimised for our mobile-heavy era. If it isn’t, not only do you risk losing out on a huge chunk of potential custom, but you will also rank poorly in search engine results pages.
2. Review your Email Marketing List
Just before the holiday season kicks in you should review your email marketing list. Remove inactive subscribers and create a new campaign to get more followers on board. You could also divide your email list into groups so that each subscriber receives email marketing campaigns that are specific to their personal interests (to learn more about email lists click here).
3. Devise Pre-Season Marketing Campaigns
Get ahead of the competition by crafting some seasonal email marketing campaigns, social media posts, flyers, leaflets and advertisements. You may even wish to promote a pre-season sale to encourage people to start buying early.
4. Reputation
Statistics from the Nielsen Digital Consumer Report found that 55% of consumers check out reviews from their mobile devices, while 23% of respondents write reviews once they receive a product. Search the internet on a regular basis for reviews about your website. If you find negative reviews, provide objective feedback. Ask your satisfied customers to leave reviews.
5. Use Social Media
Use social media as an online marketing tool. Post offers, sales and vouchers as well as quotes, images, infographics and videos. Include ‘how-tos’ and seasonal survival guides. Use visual social media platforms such as Instagram and Pinterest to create visually engaging boards that attract more customers.
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