Blogging remains an excellent SEO tool that helps to boost rankings to your site on search engines such as Google or Bing. It involves writing informative, interesting and useful content on a regular basis, and posting that content either on an independent blog, on your own website or on other websites (or even a combination of the three).
Once your blog becomes popular, this is an excellent way to boost brand awareness, increase the popularity of your business and consequently generate amazing revenues. Many blog writers started off with zero followers and are now generating notable revenues as a result of the huge following they have developed. With hard work and dedication, your blog can truly kick off and become profitable.
How to Boost your Blog and Get Better Rankings
The first step in boosting your blog for SEO purposes is to come up with catchy, compelling blog titles that incorporate your primary keywords. You should also use your primary keywords in one or two headings within the text.
Further to the above, when creating a blog post you have the option to modify your URL. Your URL should contain your primary keyword as this will optimise your site, and can be altered by simply clicking on the ‘edit’ button next to the URL.
Finally, your main keyword should be featured around three times within your blog post: once in the first paragraph, once in the middle of the text and once towards the end. The exact amount of times you insert the keyword depends on the length of the post, between 2 and 4 is optimal as over-usage will have a detrimental impact on your SEO results as your post will look like spam.
The next step is to incorporate secondary keywords into the body of your text. Again, secondary keywords should not appear more than 3 times in a text of 400 words or less, otherwise, Google could ban your site for some time and this will have negative consequences on your ranking.
Finally, your primary and secondary keywords should be used as anchor texts to link to other blog posts that you have written or other sites.
Other Ways to use your Blog for SEO Purposes
Ethical, Quality Backlinks
Another way to boost your blog in search engine results is to focus on creating as many high-quality backlinks to your site as possible. Get your site featured on other blogs, forums and industry-relevant websites, but NEVER buy backlinks. Instead, start off small and build your way up, aiming for backlinks that come from old domain names with excellent rankings. Over time, your blog will be featured on more and more credible sources, boosting your SEO results significantly.
Solve a Problem - Creatively
Another crucial way to improve your SEO results through blogging is to provide your readers with useful, relevant content that sets out to solve their problems. Aside from creating superb content, you need to incorporate original, eye-catching images, audios, tools, plugins and where possible, videos within your posts. All of this will help you to build a relationship with your readers, which will soon improve your SERPs (search engine rankings positions).
Optimise your Website
You should also ensure your entire website is easily navigable for a search engine to track. Have a clean, fully functional navigation bar on every page of your site to encourage browsers to stay within the pages of your site for longer. Link all previous posts to all pages to enhance the searchability of your site.
Last but not least, it’s vital to stay up-to-date with all things SEO by doing as much research as possible. Moz is a fantastic resource featuring ideas about tactics, trends and best practices that will serve you extremely well not just in the short-term, but in the long-term too.
Enjoyed this? Check out:
How to properly run a business blog
The benefits of business blogging
Outstanding business blog posts
3 reasons why your business needs a blog
5 Ways to Improve your site's SEO positioning
Finally, contact a member of our team if you're seeking professional content & SEO advice from the experts.