Fitness by California.

Our leading digital agency worked closely with popular Geneva-based gym chain, Fitness by California, to provide superior web development and web design services. We collaborated with the gym to design a website that would attract more traffic whilst encouraging an increase in revenues. We first created a brand concept that perfectly reflected the values and philosophy of the gym. From here, we develop a customised web design that was also responsive.

The site features solid colour blocking primarily in black and white. Although it has a drop down menu, its design encourages users to scroll from top to bottom, accessing the information they need as they navigate through the site. When users click for more information they are then taken to a new page offering detailed information about a particular area of the gym. Each page has a black and white image at the top of the page and a body of text in white font with a dark grey background, making it easy on the eye.