Successfully Run a Business Blog with these 5 Tips

Business blogging is a serious business while its power should never be overlooked! It can easily drive more traffic to your website, gives you a fantastic source of social media content and enables you to convert traffic into leads.

Furthermore, business blogging continues to work its magic long after your content has been posted since it’s archived on Google for the foreseeable future – and we’re not just talking days and weeks here; we mean months and even years into the future.

It’s always important to create meaningful content that will resonate with your target market and give them a good enough reason to return for more. With the above in mind, here are our top 5 tips on how to successfully run a business blog:

Invest in a great writer

First things first it’s essential that you have a good writer on board whose focus is to create sterling content that your audience will love. Although it can be tempting to blog yourself, over time you will come to realise just how time-consuming blogging can be – there’s research to be carried out, drafts to be written up and of course content to be published, so we recommend either hiring someone in-house or outsourcing someone to do the hard work for you.

Create outstanding content

It goes without saying that the creation of outstanding content is one of the easiest ways to successfully run a business blog. Your business blog should be bursting with amazing content that your audience can devour and enjoy, time and time again. All content written should successfully reflect your brand, its values and philosophy. It should be well researched and well-written in a tone of voice that audiences find interesting and appealing.

Optimise all content

Your blog content should be thoroughly optimised with the right keywords to attract the right traffic to your site. Keywords should be included in your title, subheadings, URL, the body of text and any images used. You should also ensure that your content remains visually appealing with eye-catching images, digestible paragraphs, bullet points, lists and plenty of white spacing. All of these techniques will keep the reader on the page for longer and hopefully encourage them to click to the other pages of your site.

Measure your success

There’s no use in create great content if you don’t measure your success. Every post you publish should be analysed to see which ones create more traffic and which are less successful. This will enable you to determine what’s working and what isn’t, so that you can create more of the same!

Always include a compelling call-to-action

Every blog post that you create must have a compelling call to action. After all, you need to achieve something from the great content that you’ve just created, and although your mission is to educate your audience and attract more traffic, you also need to get your readers to take action, whether that’s by getting in touch, encouraging readers to subscribe to your content or asking them to sign up for your emails!

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