If you haven’t set up a business blog yet, so many people will ask you the question, “why not?” This is because business blogging possesses countless benefits, from helping to build authority to giving your company a unique voice. Business blogs, when done properly, also have the power to drive so much traffic to your website – traffic that can easily be converted into leads. For this reason, it would be foolish for any business within any sector to ignore the power of business blogging.
If you’ve stepped onto the business blogging bandwagon but aren’t sure if you’re doing things properly, fear not. This guide is designed to help you craft the perfect business blog post in 4 simple steps:
1. Always write about your industry of operation
When business blogging, it’s essential to write about topics that are relevant to your industry of operation. For instance, if you run a dentist surgery, there’s no use in writing a post about fashion! However, you can branch out to topics that are relevant, including food, culture and even travel, provided they all link back to oral hygiene and dental care. The purpose here is to provide educational, useful content to your readers that keeps them returning to your content time and time again.
2. Optimise your content
When creating a blog post it’s essential to optimise it thoroughly. Though a focus on user experience is essential, it’s also important to incorporate the right keywords to attract the right traffic to your website. These keywords should be included in your title, subheadings, URL, metadata, images alt text and (naturally) within the text.
You should also make your blog post visually appealing with plenty of paragraphs, white space, bullet points, numbered headings, bold text, lists and hyperlinked sentences. Using these techniques keeps the reader on the page for longer, encouraging them to click through to alternative pages and even get in touch.
3. Include a call-to-action
A blog post is incomplete without a call-to-action. Every post created needs to have a purpose, and although your main purpose is to attract traffic and educate your readers about something, you also need to achieve something from crafting your posts. Whether that’s getting readers to subscribe to your content, sign up for email newsletters or download your eBook, it doesn’t matter. What matters is that you include a call-to-action within every blog post that you create.
4. Measure your Success
Always measure the success of each and every post you publish. Some posts will generate sizeable traffic whilst others will be less successful; what’s important is that you track the results of your posts so that you know what’s working – and what isn’t. From here, you can post more of the popular content to boost engagement and help your business to thrive.
For more tips and advice on how to successfully blog, see here and here. Alternatively, get in touch today to discover how 8 Ways Media can help you to create a sterling content marketing strategy.