Business blogging is a serious business while its power
should never be overlooked! It can easily drive more traffic to your website,
gives you a fantastic source of social media content and enables you to convert
traffic into leads.
Furthermore, business blogging continues to work its magic
long after your content has been posted since it’s archived on Google for the
foreseeable future – and we’re not just talking days and weeks here; we mean
months and even years into the future.
It’s always important to create meaningful content that will
resonate with your target market and give them a good enough reason to return
for more. With the above in mind, here are our top 5 tips on how to
successfully run a business blog:
Invest in a great
First things first it’s essential that you have a good writer on board whose focus is to create sterling content that your audience
will love. Although it can be tempting to blog yourself, over time you will
come to realise just how time-consuming blogging can be – there’s research to
be carried out, drafts to be written up and of course content to be published,
so we recommend either hiring someone in-house or outsourcing someone to do the
hard work for you.
It goes without saying that the creation of outstanding
content is one of the easiest ways to successfully run a business blog. Your
business blog should be bursting with amazing content that your audience can
devour and enjoy, time and time again. All content written should successfully
reflect your brand, its values and philosophy. It should be well researched and
well-written in a tone of voice that audiences find interesting and appealing.
Optimise all content
Your blog content should be thoroughly optimised with the
right keywords to attract the right traffic to your site. Keywords should be
included in your title, subheadings, URL, the body of text and any images used.
You should also ensure that your content remains visually appealing with
eye-catching images, digestible paragraphs, bullet points, lists and plenty of
white spacing. All of these techniques will keep the reader on the page for
longer and hopefully encourage them to click to the other pages of your site.
Measure your success
There’s no use in create great content if you don’t measure
your success. Every post you publish should be analysed to see which ones
create more traffic and which are less successful. This will enable you to
determine what’s working and what isn’t, so that you can create more of the
Always include a
Every blog post that you create must have a compelling call
to action. After all, you need to achieve something from the great content that
you’ve just created, and although your mission is to educate your audience and attract more traffic, you also need to get your readers to take action, whether
that’s by getting in touch, encouraging readers to subscribe to your content or
asking them to sign up for your emails!
Interested in our services?
8 Ways is a leading digital agency offering state-of-the-art,
innovative marketing techniques that are guaranteed to drive growth to your
website. We offer a range of content marketing management services including content development, content analysis, content strategy and
Ready to get started?
Then contact us today to discover how we can create a unique
content marketing management package especially for your business.