Small businesses and start-ups might feel as if they got the short straw when it comes to successfully marketing themselves against the big fish. Such businesses have smaller marketing budgets compared with major brands, while bigger brands automatically have a much bigger following and a stronger reputation.
That being said, it is very easy for a small business or start-up to successfully market itself and gain a huge following within no time at all. In this guide we teach you everything there is to know about successfully marketing your small business:
1. Business Blogging
Over the years, business blogging has been taken much more seriously as businesses realise the amazing potential this form of marketing possesses. Business blogging is also an inexpensive marketing strategy to implement – all you need to do is hire a good writer if you haven’t already done so.
Business blogging when done properly has been proven to drive traffic to your website, convert traffic to leads and increase sales. When people read a well-written, interesting business blog post, they feel affiliated with the brand and thus more inclined to make a purchase from it.
2. Social Media
This is another very easy and highly efficient way to market your small business. Any business, big or small, can directly market itself and connect on a deeper, more meaningful level with its customers using some of the many social media platforms out there including Instagram, Facebook, Twitter, Snapchat and Periscope.
Modern marketing is all about making your customers as happy as possible, so bring your brand to life with an effective social media marketing strategy that compels your audience to take notice. Also, be as interactive with your audience as possible by responding to as many comments, questions and queries as you can, as this makes the individual feel valued, respected and part of your community, which in turn encourages them to return to your brand at a later date.
3. Your Web Design
Your web design should be well-organised, well thought out, beautiful and aesthetic. You need to regard your website as more of a shop window by making it exciting, intriguing, clear in its intentions, completely up-to-date and very well laid out. It should be fully optimised and flowing with fantastic content that will keep readers engaged. Look at brands as diverse as Chanel, Krispy Kreme and Lamborghini for inspiration. These brands take web design (and everything else for that matter) very seriously, placing a notable emphasis on high-quality images, clever wording and responsive, compelling design.
About Us
8 Ways Media is a leading international digital agency with more than 20 years of experience in the industry and a team of 80 creative, passionate employees. Whether you’re seeking web development services, web design, search engine optimisation, mobile website development, UX design, SSL encryption and much more, we remain on hand to assist you with your every business need. Our 360 degree solutions are designed to give you the security and peace of mind you need to augment business growth and amplify your success.
Contact us today to speak with a member of our team about our wealth of available services.
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