Content marketing can immensely benefit your business. Online shoppers are always seeking helpful information in the form of digestible, informative content.
With that in mind, here are 8 ways that content marketing can benefit your business…
1. Increase website traffic
Content marketing can increase website traffic in a number of ways. First of all, your search engine optimisation success can easily be enhanced through the creation of content, with the use of the right keywords that are central to your products and services.
Another way that content can increase site traffic is via social media, as compelling posts with captivating calls to action can quickly ignite audience interest and get them to click on the link leading back to your site.
2. Establish you as an industry leader
By posting regular content to your site that’s thought-provoking, insightful and interesting, you will soon come to be established as an industry leader that solves business problems, offers insights into industry trends and presents solutions to your audience. Content marketing gives you the perfect platform to voice your ideas and expertise.
3. Build an email marketing list
If your content writing is good enough, your audience will want more of it. Setting up an email list is the perfect way to deliver your content to them on a regular basis, which keeps your brand fresh in their minds and makes them revisit your website, time and time again. Email marketing is also the perfect place to highlight a new product or service, promote a special offer or remind audiences about previously published content. There is so much potential when it comes to email marketing, so be sure to take advantage of this easy and highly effective marketing strategy.
4. Build your social network
Some business types thrive on having a large social media presence (B2Cs in particular). If you’ve got a large social presence, make the most of it by maintaining audience engagement levels with compelling videos, links to e-books, infographics, articles published and more. Social media is an excellent, easy way to promote your content and many of the platforms out there enable you to do this absolutely free of charge.
5. Generate leads
Content writing is also ideal in the sense that it enables you to generate leads. For instance, if you have a white paper or e-book that you’re trying to promote, simply write about it on your company blog or social media posts to enhance awareness of it and encourage people to take action. Once signed up, your sales and marketing team can then nurture that lead towards a sale or some other conversion.
6. Drive sales
Once you’ve converted people to leads, content marketing makes it so much easier to then convert those leads into sales. Through educational emails, promotional email offers and invites to webinars, for example, your leads will be more likely to become buyers as you entice them with special offers at the end.
7. Enhance speaking engagements
If public speaking is part of your business model then content marketing should definitely form part of your strategy. When you deliver content that gives audiences a peek into your style, ideas and impact, this builds up their interest and encourages them to discover more about your business.
8. Inspire new product ideas
Finally, content writing is a great way to get a conversation going with your audience and help you to learn more about what they are seeking in your brand. This can then lead to the creation of new products or services that they want, and is the ultimate form of market research!
Your content marketing strategy needs to be long-term, not a quick fix. By implementing specific goals you will be better able to design appropriate content marketing techniques that will absolutely succeed!
Can we help?
We are a leading digital agency offering state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website. We offer a range of content marketing management services including content development, content analysis, content strategy and much more.
If you’re seeking assistance with your content marketing strategy, get in touch. Here at 8 Ways Media we specialise in a wealth of content marketing management services. Our all-encompassing services are designed to help your business reach its fullest potential with long-lasting results. Interested to learn more? Then get in touch to speak with a member of our team.