There are so many ways to improve our social media marketing campaigns. We can gain a great deal of inspiration simply by looking at what other brands, past and present, have successfully and unsuccessfully done. Statistics also show us what works and what doesn’t, though trial and error is always a great learning tool.
Listed below are 5 important lessons we can learn from social media marketing:
1. Visual is Key
Visual forms of media are integral to expanding your online presence and reaching out to a wider audience. Without images, you will struggle to effectively communicate with current and potential clients and keep them interested in your pages.
2. Content remains King
Despite the prominence of the visual, content is still king. If your social media campaigns lack interesting, informative content, you will not be able to maintain the attention of your audience for long. Using catchphrases and simple wording combined with perfect spelling and grammar, you will be better able to appeal to a wider audience and maintain their interest for longer.
3. Becoming an Industry Expert is Vital
Becoming an industry expert across your social media pages makes your readers perceive you as an industry veteran who can be trusted upon as a source of information. People love to resort to an industry expert as a source of information, and this is a great way to appeal to more followers and expand your target market.
4. Security is Paramount
Internet safety is a growing area of concern and as such, it is vital that you use your social media platforms securely. Not only are secure passwords essential, but you should also adjust your privacy settings to the highest settings and never discuss any personal matters through your pages.
5. Branding and Web Design are also Essential
Yes, social media marketing is important, but only when done correctly. There’s no point in having Twitter, Facebook and Instagram accounts if you don’t interact with your followers and post engaging content regularly. Likewise, you need to focus on marketing strategies such as branding and web design, which are equally as powerful in attracting and maintaining the interest of a wide, relevant audience.
Social media should therefore be used in combination with other techniques in order for it to have the strongest impact possible. Provided you master a number of marketing aspects successfully, you will be able to continually grow and expand as a business.
About 8 Ways Media
8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services, including content marketing and social media marketing, the agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.
Get in touch today to find out how 8 Ways Media can help you to use social media for your business.