Social media and digital marketing have evolved significantly over the years, and today they hold a great deal of prominence in the advertising space. Businesses need to step out of their comfort zones, unlearn certain lessons and experiment with different platforms in order to communicate with current and potential clients on a deeper, more personal level.
Listed below are some of the most recent social and digital advertising platforms around which definitely have the power to maximise your return on investment:
1. Snapchat
Snapchat is a highly important, popular mobile social platform with a huge international following. This platform is particularly important for millennials, so if you are looking to tailor your marketing and attract millennials to your business, you definitely need to set up a Snapchat account.
In 2015, Snapchat launched geofilters, which are special overlays that can be added to images to communicate where you were and when, when uploading a ‘snap.’ By using Snapchat’s geofilters, you will be better able to build your brand, increase brand awareness and enhance brand engagement experiences with your followers.
2. Pinterest Ads
Pinterest is a fantastic, powerful social media platform that countless businesses have started using in recent years – with great success. Pinterest has the ability to boost a business ROI, especially when content is produced specifically for the platform. With Pinterest, you can easily branch out and reach a new demographic that will love and resonate with your product.
3. Integrate your Facebook ads to Instagram
Originally, Instagram ads were only available to the biggest corporations, however, today businesses of all shapes and sizes can integrate their successful Facebook ads onto Instagram, which has been proven to easily push campaigns and boost sales.
4. Consider WeChat Marketing
If you are targeting an East Asian market, WeChat is the answer. This platform, considered the Chinese equivalent of Twitter and Facebook combined, has more than 600 million users but is not oversaturated with businesses advertising themselves. Connect to the platform with your affiliate and content marketing for some truly fantastic results.
5. Video Content
Video has become extremely well-received in recent months, largely because audiences don’t have the patience – or time, to read through pages of content. Many major brands have chosen to focus on video in order to improve their marketing, and video has been proven to increase content consumption, increase brand awareness and drive more traffic to websites.
Get in Touch
As you can see, modern marketing has the power to transform your marketing to brand new heights. There are so many ways to promote your business and improve your approach to marketing, thus yielding stronger business results all-around. Contact 8 Ways Media today to discover how we can help you to adjust your marketing strategy for stronger business results.
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