Quick Guide to SEO For Small Businesses

Are you a small business on a small SEO budget? Read this quick guide to learn how to improve your SEO techniques quickly, easily and with impressive results!

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Ramzi Chamat / 8 Ways Media
2017-08-09 10:57:00

Improving your SEO techniques doesn’t need to be complicated. You can improve the visibility of your website in search engines and gain greater levels of traffic by concentrating on four key areas. These are:

· Keywords

· High Quality Content Creation

· On-Site Optimisation

· Link Building

Choosing Keywords

This is the focal point of your website’s search engine optimisation process. It’s essential to choose keywords that are completely relevant to your line of business. What sort of keywords will potential clients be using? How competitive are those keywords? Use Google AdWords to establish which keywords are right for your website and fit your budget.

High Quality Content Creation

Once you have selected your keywords you then need to insert them into the pages of your website. High quality content creation is paramount here; there is no point in stuffing your selected keywords into the pages as this will be negatively perceived by Google and could jeopardise your rankings.

Keep your content interesting, well-written, well-researched and relevant. Every page that you create must be valuable to the reader, helping them to learn something new or solve a problem. Be sure to include social media buttons on every page of your website. This encourages readers to share your content with others.

On-Site Optimisation

In addition to the above SEO techniques, it is important to focus on on-site optimisation. Once your pages are complete you then need to add your keywords into the URL, page title, header tag and meta data (meta title and meta description). Your meta description is not only important for your search engine results; it is also the first thing that people see when they perform a Google search and should therefore be intriguing and compelling.

Link Building

Finally, to boost your search engine optimisation results and rank on the first page of Google, your site needs to have plenty of high-quality, relevant backlinks pointing to it. Approach relevant websites and request a link-building exchange. Alternatively, you could write a guest post on an industry relevant blog and link back to your website.

Closing Thoughts

There are plenty of other SEO techniques that you can adopt to improve your search engine results, but the above mentioned are some of the most critical and important. By focusing on keyword-friendly, high quality content, building high quality links and optimising your site, you will be well on your way to improving your website’s search engine optimisation results.

How can we help?

If you’re seeking assistance with your search engine marketing strategy, get in touch. Here at 8 Ways Media we specialise in a wealth of SEA services, including SEM, PPC, Google AdWords, search engine advertising and much more. Our all-encompassing services are designed to help you reach the top results in Google for a prolonged period of time. Interested to learn more? Then get in touch to speak with a member of our team.

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