If you’ve just set up a new business and are looking for
ways to effectively promote your brand and get the word out there about your
company, look no further. Here we provide our top tips on how to create a
robust marketing strategy that’s effective, powerful and successful.
Strategy versus Plan
A marketing strategy is essentially the goals that you want
to achieve, such as raising awareness of your latest service or boosting sales
at your physical store. Whatever your goals are, it’s essential that you have a
strong, clear vision of what it is that you are trying to achieve as this will provide
you with the foundations you need when it comes to understanding and determining
how successful or unsuccessful you are along the way.
From here, you will then develop a marketing plan to achieve
the goals set out in your marketing strategy. Your plan will dictate how you
intend to achieve success as a business and a brand. Will you be creating ads
on social media platforms such as Facebook? Or reaching out to influencers to
share your expertise? Perhaps you will go down the traditional route and create
flyers, brochures and other offline materials? There are countless tools
available to you and your business; however what counts is that you find the
right tools for your specific business needs.
Identify your Target Market
Anyone and everyone could be a potential client for your
product or service, but there’s a high chance that you don’t have the time to
market to anyone and everyone! Instead, you need to develop a buyer persona to
discover who your exact target market is and establish who you need to spend
your money and time promoting your services to.
Know the Competition
Even if there is no direct competition for your products or
services, there is always some element of competition competing for your potential customers’ money. You therefore need to determine what or who the
competition is and why your potential customer should spend his or her money
and time with you instead of them. What’s your unique selling point? What’s
your competitive advantage? how can you promote this?
It can be difficult for potential customers to buy your
products or services if they do not know much about your business or even
remember that it exists. Generally speaking, a potential client needs to be
exposed to your product or service between 5 and 15 times in order to begin
remembering it when the need arises. Remain in your clients’ minds consistently
by having a strong presence, being responsive and always answering to their
needs. Some examples of amazing brands include those as diverse as Lamborghini,
Apple and McDonald’s.
Finally, it’s essential to maintain focus to effectively
utilise your important resources (money and time). If you use your marketing
budget to promote a single product to a specifically defined target market and
do so over a continuous period of time, you will experience much greater
returns on investment in the long run.
Need our help?
Here at 8 Ways Media we are experts in helping businesses to
reach their greatest potential. Our team of passionate, creative employees know
exactly what’s required to turn your business into a success, so visit our services page to discover more about what we do, or get in touch today to
learn all about our comprehensive services that are guaranteed to generate incredible