A successful content marketing strategy should never be about mirroring what your competitors are up to. But finding out more about your competitors’ content marketing strategy is essential if you wish to thrive amongst the competition.
Understanding your competitive landscape can be a tedious procedure, but it will help you to find out what content they are producing, how often it is being produced and the different content formats your competitors are using.
There are various areas you could focus on when assessing competitor behaviour, but listed below are some of the most important and useful ones:
Type of Content
What type of content is being produced by your competitors? Is it a daily blog? An e-book? Taking the time to find out what type of content your competitors are producing can help you to identify specific types of content that are attracting customers.
Which social media platforms are they using to share content? How many followers do they have and how engaged are those follows?
Content Audit
The next step is to perform a content audit. How often is the content being produced - daily? Weekly? What type of content is being published? Perhaps it’s just simple blog posts or maybe they are creating videos and podcasts as well.
What topics are they discussing? Is there a topic that they are not touching upon? This will help you to identify a weak spot in their content which will help you to establish a leadership in that area.
Quality of Content
When assessing the quality of the content consider the following factors:
· Accuracy of the content
· Spelling and grammar errors
· Tone of the articles
· Detail within the articles
· Length of articles
· Structure or articles
· Contributors to blog posts (a single writer or a group of writers?)
· User engagement
· Number of shares by readers
You should also take the time to assess the structure of the blog. How much effort are your competitors putting into their blog and how successful are their efforts?
Putting your Findings into Practice
Simply by finding out more about your competitors’ content marketing approach is a great way to keep up with the pace and devise a more appropriate, compelling content marketing strategy that beats the competition and gets results.
Contact us today to learn more about our content marketing services.
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