Competition to maintain reader interest on a website is always going to be high. There are millions of websites out there all competing for the same space, and as such, even if you have a professional site design with polished images and compelling content, it can still be difficult to keep visitors on your website.
However if you are able to remain afloat of technological changes and trends then you stand a far greater chance of keeping people on your website for longer.
Listed below are 5 top reasons why people stay on your website for longer:
1. You have a modern web design
Unfortunately, people are quick to judge a book by its cover and the internet is no exception.
If your branding and web design are clear, easy on the eye and inviting, people will be far more likely to perceive you as a trustworthy source and therefore be willing to invest more time in your site. To contrast, if your website is outdated with a poor, uninviting design, visitors will perceive you as untrustworthy and will not want to buy into your products or services.
2. Your site is responsive
A responsive web design simply cannot be overlooked, particularly with Google’s recent announcement on the importance of mobile-friendliness as a ranking indicator.
If your site can’t be accessed easily on mobile then you run the risk of losing out on a huge chunk of potential clients, as mobile internet browsing now exceeds desktop internet browsing. However if your site automatically fits the screen of a mobile or tablet, then you boost your chances of maintaining user interest for longer.
3. Your site loads quickly
Slow site loading speed has been proven to lead visitors to quickly exit the site in favour of a competitor’s website. Alternatively, a site that loads quickly (in 2 seconds of less) increases customer satisfaction and keeps them browsing for longer.
4. Your content is easy to read
In an age where we are overloaded with information, it can be difficult to digest content that is difficult to read. As such, you need to ensure that the pages of your site are well written with inviting content. In addition, your font, font colour and font size need to be easy to read to give users a positive user experience.
5. Your site has a personality
Professional branding and web design also comes down to personality. Brand personality matters not just across your website but also throughout your marketing campaigns, and should be consistent and relatable. Your website and corresponding marketing need to have a voice that readers know and recognise in order for you to connect with potential clients and boost sales.
About 8 Ways Media
8 Ways Media is a leading media design agency with a focus on branding and web design. The company, situated in Geneva, Switzerland, has worked with large and small clients alike helping them to improve their branding and attract a wider customer base.
To learn more about 8 Ways Media’s web design and branding services, contact us today. Alternatively, complete our quotation form for your free, no obligation quotation.
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