Your website is effectively your ‘showroom’ and as such it’s essential that online visitors receive the most rewarding experience possible as they browse through your site and hopefully make a purchase.
In today’s online environment, more than 50% of online shoppers are resorting to mobile devices to browse the internet and make purchases. Statistics suggest that:
· 49% of mobile car shoppers make a purchase within the same day of doing their research
· 67% of car buyers use their mobile devices to search for local businesses
· 44% of those buyers use their mobiles to search for a dealer’s number or location
Having a mobile-friendly website is therefore of paramount importance in today’s mobile-heavy society. There are two options when it comes to mobile-friendly websites. They are responsive web designs and separate mobile sites.
How does Responsive Web Design Work?
A responsive web design is one that immediately fits to the screen it is being viewed on. Regardless of the device, the site will shrink or expand in size, making it easy for the individual to access what they need from that site. All aspects, including content, navigation and design, provide the same browsing experience as that offered from a desktop site, but scale to size, are quick to load and easy to read. A responsive web design also uses the same URL as the desktop site, making it easier to track traffic and other statistics.
What is a Separate Mobile Site?
In contrast, a separate mobile site will have its own functions, traffic and statistics. As such you will need two separate SEO campaigns, different content, different keyword targeting and alternative conversion optimisation. With so many other tasks and responsibilities involved in successful SEO, including link building, blogging and social media marketing, this is a highly time-consuming endeavour to consider.
Going Mobile is Essential
A recent update by Google emphasised the importance of a mobile-friendly website. Google is now favouring websites that feature responsive content and are using mobile-friendliness as a ranking indicator.
Now has never been a more important time to go responsive if you haven’t yet done so, whether you choose to go responsive or set up a separate mobile website.
If you are interested in setting up a responsive web design and would like to learn more about our services, please contact us at info@8ways.ch.
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