As a business, it is critical that you protect your brand by focusing carefully on your marketing efforts.
It’s essential that you pay close attention to branding guidelines and consistency with your marketing materials by being stringent with your use of brand colour, logo and mission statement. All of this should be evident across everything that you do, from how you communicate with your clients to the style of writing that you adopt on your business blog.
Listed below are three reasons why brand consistency is vital for your business:
Differentiates your Brand from the Competition
Your brand is who you are as a business. It is the face and the voice of your business and enables you to stand out from your competitors. For this reason it is essential to adopt a consistent approach to branding in everything that you do, from your logo to your choice of colour to your tone of voice in blogging, social media and email marketing. This is particularly important if you offer products or services that are similar to your competitors as it helps clients and prospective clients to understand and recognise you.
Increases Consumer Recognition
Over time, once you have successfully branded your businesses consistently, your consumers will begin to recognise your brand, even when it is isolated. For instance, if consumers see your brand’s logo without your business’ name beneath it, they will still know and understand that this is your brand.
Take Apple’s half-eaten apple or the Nike tick – these are images that we immediately associate with their respective brands. Even the McDonald’s tagline: ‘I’m loving it’ is immediately familiar without seeing the full brand. The same should hold true for your own brand, particularly if you are a small business in the local market.
Strengthens your Identity
When your target market hears and sees consistent messages from your brand, this strengthens your identity and helps people to remember you. It also demonstrates that you take your business very seriously and care a great deal about your clients. Over time, people will begin to place a higher level of trust in your brand which will encourage them to choose you over your competitors.
Consistency in branding is one of the easiest ways to attract and maintain the interest of a devoted audience for the foreseeable future. For this reason, it is vital that you maintain brand consistency in everything that you do.
About 8 Ways Media
8 Ways Media is a leading branding and web design agency with more than 20 years of experience working with clients of all types and sizes. They are pioneers in effective brand management whilst being responsive, fast and exceptionally creative.
Get in touch to learn more about 8 Ways Media’s branding services or fill in our quotation form and a member of our team will get back to you.