User experience involves every aspect of the user’s interaction with a company, its services, product offering and branding. Also known as UX, it is essentially how the user feels when they are interacting with a website, web application or desktop software.
User experience is what encourages an individual to stay put on your site. It ensures that they are enjoying the experience and can easily navigate through your site with no trouble and achieve what they set out to achieve.
How does User Experience Design help a Site Succeed?
The success of a website is largely down to one thing: how users perceive the site – whether the site gives them value, if it is easy to navigate and rewarding to use. When visitors interact with your goods or products they will ask themselves these questions to decide whether or not they wish to buy into your products or services. Essentially, user experience comes down to:
- Ergonomics
- Usability
- Accessibility
- Online marketing
- Offline marketing
- Web design
- Digital design
- System performance
For this reason, the user experience design process is a fundamental part of the web design process...
Why is it so Important?
User experience design is all about encouraging your visitors to stay put on your website. It encourages them to perceive your site in a positive light and feel happy that they are on your site.
It is important because of the staggering number of people using the internet today and because of the all-encompassing nature of the World Wide Web. Whether you are on a train, in a shopping centre on a business conference, access to the internet is wanted – needed, in all aspects of life.
Users need to be able to access your website at any time and from any device, including through mobiles. They also need to feel that they are gaining a valuable, efficient and pleasant experience from your site, wherever they may be.
User Experience Design: Getting it Right
Whether you have a small, medium or large budget it is always possible to create a compelling user experience design that achieves results. This is not a one size fits all experience. Your target market, brand strategy, goals and values all need to be taken into account. Your budget and timeframe also need to be established.
A certain amount of time needs to be allocated to user experience design in order for it to achieve results, but if carried out correctly it can have a fantastic, positive impact on any business.
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