Your logo needs to command your customers’ attention from
the moment it’s seen, resonating with them and evoking certain
emotions in them.
The two most important attributes of any successful logo
design are shape and colour, and as a business you first need to establish the
key attributes of your products or services before devising your logo.
The Influence of Shape
Without a second’s thought, you can probably think of the
logos of the world’s most iconic brands, such as Nike, McDonald’s or Adidas.
These logos, whilst being plastered everywhere we turn, have used clever and
consistent marketing to remain memorable to us, even without the name of the
brand written beneath the logo.
The shape of a logo can be incredibly influential. Nike and
Apple logos for instance are extremely successful due to the fact that they are
easy on the eye featuring simple, memorable shapes.
The shape of a logo has the power to reflect a brand’s
messaging. Whether you want to convey strength, happiness, friendliness,
inclusiveness or consistency, you can easily do so with the creation of a
carefully crafted brand logo.
Colour is probably the most powerful feature of a logo
design that causes an immediate reaction in audiences. For this reason you need
to think long and hard about your choice of logo colour, researching the
psychology of colour in logo design before making your ultimate decision.
At 8 Ways Media, we chose the colour pink for our rebranded
logo design, as pink represents compassion, understanding, action and success –
a choice of colour that perfectly represents who are as a brand.
Experiment with different colour options before making your
ultimate decision, establishing which colours you feel most comfortable
surrounded by in your everyday life and the colours that dominate your day to
day life (for instance in the form of clothing colour choices and so on). What
do these colours say about you? How do they make you feel?
Your logo colour choice makes a huge impression on audiences
almost immediately, so knowing which colour/colours to use in your logo is an
incredibly important decision. Take the time to really research the ins and
outs of colour in logo design before making your eventual decision. Better
still, turn to a professional digital agency to make that decision for you, as
their knowledge and expertise of branding and web design will ensure your
ultimate logo colour – and shape – are truly representative of your brand.
Here at 8 Ways Media we’ve worked with big and small brands
alike to devise compelling campaigns that drive success and bolster sales. If
you’re seeking the services of a professional web development agency,
contact our team today to
discover how we can help.