As recently covered here on the 8 Ways Media blog, Digital Transformation is powerful, unavoidable and imperative to your business if you want it to succeed. The world is quickly moving towards a digitalised and heavily ‘online’ era, while print advertising and others forms of offline advertising are fast becoming a thing of the past.
A growing number of businesses are choosing to promote themselves via online-only strategies. Not only does this promote eco-friendliness, but it is also a cost-effective way to spread the word about your brand and its products or services.
With that in mind, let’s take a look at some SEO and web marketing predictions for 2017 and beyond:
Mobile only marketing
It’s no lie that the way we consume information has changed dramatically since smartphones entered the scene. Mobile marketing is fast taking over web-based marketing, and this is definitely not a trend exclusive to 2017. So many people live their lives around their mobile phones and other portable gadgets, so it’s likely that more and more businesses choose to turn to mobile-only marketing, such as mobile applications, mobile advertising campaigns and SEO that is mobile friendly.
The Domination of Content Marketing
When applied properly, content marketing is extremely powerful. It generates trust between a brand and its client/potential client, and is therefore the ideal way to approach a new or existing client. In an age where everything is available with a tap of the screen or a push of the button, people will grow increasingly trusting of content marketing over and above any other form of advertising.
Short Content over Long Content
With such an over-abundance of information coming at as from all angles and methods, people’s attention spans have gotten shorter and shorter. In addition in the world of the digital, Google recognises high-quality content that’s able to get its point across succinctly, as opposed to needing pages and pages to state a simple fact. As such, writing shorter and more succinct, direct content that respects the audience will improve your ranking.
Life is hectic and fast-paced, and people are experiencing situations where they do not even have enough time to stop and type a request into Google anymore.
Google has taken note of this and will continue to develop and implement voice technology into their repertoire of tools and services, forcing businesses to adapt to these changes too.
Voice search is set to be major for the remaining of 2017 and beyond. Today’s buyers are increasingly relying on voice search, while tomorrow’s buyers are growing up with it. Optimising for voice search is critical for businesses of all types and sizes in 2017 and in the coming years. It improves the voice search experience and SEO too. Who knows? With the world moving at such a rapid pace, we might even lose the implementation of a dedicated smartphone keyboard on our phones at some point down the line.
Stay tuned for part 2 of our SEO and web marketing predictions, coming soon!
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