Digital Transformation: Why it’s so Important for your Business

Whether you run a small, medium or large-sized business, Digital Transformation is imperative in order to succeed. Read on to discover its benefits…


Ramzi Chamat / 8 Ways Media
2017-08-25 08:02:00

Any business that shifts the way it operates from the traditional mode of operation and management to the modern, technology-orientated mode of operation, undertakes what is known as ‘ Digital Transformation’ or ‘Disruption’.

Whether you run a small, medium or large sized business, Digital Transformation is absolutely imperative in order to succeed. Whether you work in retail, automation, IT, finance, medicine, or any other industry for that matter, you need to embrace digital technology and apply an innovative business model. This will help you to appeal to a wider target audience, improve customer relations, keep up with the demand of your customers and prosper.

If you wish to stay ahead of the competition in today’s fast-changing world, you need to be able to deliver a positive digital experience to your customers. The best way to do this is to lower operational costs and enhance the customer experience. These two factors are at the core of Digital Transformation.

However, Digital Transformation doesn’t exclusively refer to embracing Digital Transformation not just for the benefit of your customers but also for their benefit.

There are plenty of digital tools available for businesses to embrace, including some of the following examples:

· Wall St. Scanner : A fantastic tool that helps business owners to better understand the economic climate by providing information about economic trends

· PostPlanner: A social dashboard that runs within Facebook, enabling you to find, plan and post content in advance, thus boosting your reach and social media engagement

· Soonr: An evolutionary file sharing app that lets employees access files from smartphones, laptops and home PCs. Furthermore, you can create projects, assign team members to tasks and configure alerts when tasks are completed.

·When technological innovations take place at a company, technology disruptions occur. When your business process moves towards modern technology, this automatically increases speed, lowers effort and cost and brings immense value to your business. As a result, your business is then able to deliver results more effectively, which naturally leads to positive word of mouth, satisfied customers and a wider clientele.

Today’s customer wants increased technological capabilities combined with easy-to-use services. Technology changes need to cater towards customer demand and when they do, businesses profit, customers are much more satisfied and an increased speed-to-market is met:

· Customer demands : This refers to providing customers with a positive experience from start to finish. When you are able to do this, you then gain customer loyalty which leads to positive word of mouth.

· Process Orientation : This refers to a positive digital experience within the workplace, such as implementing tech innovations like those mentioned above, which results in greater performance improvement and greater workplace transparency

· Innovation in Business: Digitising current business models that foster innovation in products and services and cater to ever-changing business needs.

If your business isn’t embracing digital transformation then it runs the risk of losing customers, losing employees and worse still, dying out. In an age where digital technology is evolving at the speed of light, it’s never been more fundamental to embrace technological change in order to inspire productive changes and deliver value.

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