Modern Technology that’s Impacting How we Do Business

Technology is in a constant state of flux. With that in mind, we bring you 3 of the latest technologies that have fast gained momentum in the business world.


Ramzi Chamat / 8 Ways Media
2017-04-18 09:32:00

Technology remains in a constant state of flux. From the advent of the first computer in 1975 right through to the creation of the internet in the late 1980s, it is obvious that between then and now, things have changed monumentally – and of course will continue to do so.

These advances in technology have without doubt changed the way we do business. Traditional communication involved sending letters in the post while today an email can land in your inbox within seconds of being sent from the other side of the world.

As a result of this, businesses have had to change their habits and take advantage of trends in order to improve the way they operate and enhance their chances of maintaining success.

Modern technology has significantly impacted how we do business and it can be difficult for businesses to get their heads around these frequent changes, particularly as with one new trend, another is typically around the corner. As a result, businesses need to remain on top of these changes and respond accordingly, in order to ensure they can benefit from them.

Here we bring you three of the latest technologies that have quickly gained momentum. These technologies, when used correctly, will definitely have the power to change your business for the better:

Cloud computing

Cloud computing enables large and small businesses alike to move their operations to third-party servers accessible via an internet connection. This has allowed for variable data packages as well as rapid expansion and mobility without the worry of crashes, downtime or permanently lost data. Furthermore, small businesses can now access resources that would have been cost-prohibitive to them in the past, which has levelled the playing field when it comes to competing against industry giants.


Technology has made it so much easier to stay in touch with clients and employees alike. Whether you want to chat to your team members via text, email, video or live chat, you can do so with absolute ease, at a moment’s notice and pretty much from anywhere with an internet connection.

You can also contact your target audience at the click of a button, whether via an e-mail campaign, a social media marketing promotion or a notification via your app. Today’s world of business is so much more flexible and fluid while technology has blended almost seamlessly with communication software to create a hyper-real world of real-time information.

Augmented Reality

Augmented Reality involves superimposing digital images onto real ones. The end result can include graphic enhancements, audio enhancements and many other incredible effects.

Many businesses have used augmented reality with immense success. For example, car manufacturer, Hyundai, has created an augmented reality app to help car owners look after their cars. Other businesses have used augmented reality to improve event management, enhance product demonstrations, leverage training events and much more.

Evidently, technology is changing the way we do business. For now, it’s up to you as a business owner to capitalise on these technologies and make them work for your business.

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