Word of mouth marketing is an incredibly powerful tool that
has the ability to turn awareness of your business viral. As such, it’s vital for your brand
to invest in the power of word of mouth marketing, and here are 3 reasons why:
Augments brand trust
Consumers value word of mouth marketing, with one study
suggesting that 92% of consumers believe recommendations from friends and
family over and above all other forms of advertising.
To increase word of mouth marketing for your brand, it’s
essential to connect with your audience on social media platforms so that your
followers are truly passionate about your brand, its products or services. By
engaging, equipping and empowering your audience, you will become a much-loved
and talked about brand which will generate countless conversions and ultimately
ramp up sales.
Building trust with your audience is also essential if you
want to create brand ambassadors who are willing to share your products or
services with their network. Trust can be difficult to attain in the online
world, but by operating meticulously and taking great care of your customers,
you will certainly reap the benefits as your customers do the marketing on your
behalf through word of mouth!
Increases brand loyalty
By engaging deeply with your audience and responding to
their every need, you become a strong presence in their lives, which makes them
feel truly valued. When you truly understand your audience and have the ability
to step into their shoes, this gives them a reason to talk about your brand. You
can easily achieve this through exceptional, responsive customer support, no matter which
platform this is offered on.
A powerful marketing campaign can easily create a steady
stream of buzz around your brand, and thanks to technology it has never been easier for consumers
to do your marketing for you!
A post that takes just a few minutes for a fan to create can
be seen by hundreds or even thousands of friends who trust them, and this can
soon become viral, particularly if the original post was well planned out and
executed. Furthermore, never forget what’s going on offline. Someone who’s seen
a powerful piece of marketing online is likely to discuss this with friends,
family and acquaintances offline, leading to further conversations and passion
around your brand.
A good word of mouth marketing campaign needs to be
credible, social, measurable, repeatable and respectful. By incorporating all
of these elements, you stand a far better chance of establishing yourself as a
respectful, admirable brand that people will want to talk about with others.
Need our help?
Here at 8 Ways Media we are experts in helping businesses to reach their greatest potential. Our team of more than 80 passionate, creative employees knows exactly what's required to turn your business into a success, so get in touch today to laern all about our comprehensive strategies guaranteed to generate incredible results.