The Power of Word of Mouth Marketing

It’s vital that your brand invests in the power of word of mouth marketing. It’s an incredibly powerful marketing tool, and here are 3 reasons why.

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Ramzi Chamat / 8 Ways Media
2017-08-11 14:21:00

Word of mouth marketing is an incredibly powerful tool that has the ability to turn awareness of your business viral. As such, it’s vital for your brand to invest in the power of word of mouth marketing, and here are 3 reasons why:

Augments brand trust

Consumers value word of mouth marketing, with one study suggesting that 92% of consumers believe recommendations from friends and family over and above all other forms of advertising.

To increase word of mouth marketing for your brand, it’s essential to connect with your audience on social media platforms so that your followers are truly passionate about your brand, its products or services. By engaging, equipping and empowering your audience, you will become a much-loved and talked about brand which will generate countless conversions and ultimately ramp up sales.

Building trust with your audience is also essential if you want to create brand ambassadors who are willing to share your products or services with their network. Trust can be difficult to attain in the online world, but by operating meticulously and taking great care of your customers, you will certainly reap the benefits as your customers do the marketing on your behalf through word of mouth!

Increases brand loyalty

By engaging deeply with your audience and responding to their every need, you become a strong presence in their lives, which makes them feel truly valued. When you truly understand your audience and have the ability to step into their shoes, this gives them a reason to talk about your brand. You can easily achieve this through exceptional, responsive customer support, no matter which platform this is offered on.

Buzz

A powerful marketing campaign can easily create a steady stream of buzz around your brand, and thanks to technology it has never been easier for consumers to do your marketing for you!

A post that takes just a few minutes for a fan to create can be seen by hundreds or even thousands of friends who trust them, and this can soon become viral, particularly if the original post was well planned out and executed. Furthermore, never forget what’s going on offline. Someone who’s seen a powerful piece of marketing online is likely to discuss this with friends, family and acquaintances offline, leading to further conversations and passion around your brand.

Closing thoughts

A good word of mouth marketing campaign needs to be credible, social, measurable, repeatable and respectful. By incorporating all of these elements, you stand a far better chance of establishing yourself as a respectful, admirable brand that people will want to talk about with others.

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