7 Steps to Create an E-Commerce Store

If you’re thinking of setting up an e-commerce webshop or e-shop to sell products online, use this 7-step checklist to make sure you’re doing it the right way!


Ramzi Chamat / 8 Ways Media
2017-08-16 11:08:00

Millions of consumers now shop online each year, many of whom don’t even bother to hit the shops to make their purchases. With such high popularity in online shopping, there’s never been a better time to set up an e-commerce business or e-shop.

If you’re thinking of setting up an e-commerce webshop to sell products online, use the below checklist to make sure you’re doing it the right way!

1. Determine your business name

First things first, start with a business name that no one else is using. You’ll need to do your research to make sure it’s not currently in use. Once you’ve selected your name, you then need to register it.

2. Secure your domain name

Next you need to secure your domain name. In an ideal world you’ll get your business name as your domain name, but if this is not available then choose a URL that relates to your business name and is easy to spell, say and remember.

3. Create your web design

The web design process is possibly the greatest investment that you will make for your e-shop. You need to ensure that it’s functional as well as visually appealing. It’s recommended to go with a customised option so that your web design stands out from the crowd and attracts a massive audience. The best option here is to go with a creative agency who will take all of your needs into account before creating a responsive website that is also mobile-friendly.

4. Select your business structure and register your business

Depending on which country you wish to establish your business in, you then need to select your business structure and get your business registered. There are a number of options when it comes to selecting your business structure, including LLC, sole proprietor, corporation or partnership. Then, you need to get your business registered.

5. Get marketing!

Even if your webshop isn’t up and running yet, you’ll still need to set up social media profiles (sooner rather than later) and start the content marketing process. Getting people intrigued about your upcoming business is a fantastic way to raise awareness and drive them to your site once everything is up and running. This is also a great word-of-mouth tool and people will love the excitement and anticipation that comes with a new business.

6. Get more productive with the right technology

Technology can make or break your business, so before you start the e-commerce development process, play around with accounting, project management, relationship management and email marketing software that can be integrated onto your website once you’re ready to launch.

7. Stock up

Finally, make sure you’ve got enough products before you launch! It can be difficult knowing how much you’ll need of each product, which is why it’s great to start promoting your upcoming business early on, as this will give you some idea of what people are interested in. Overall, it’s best to have more rather than less products. Once launched, keep a close eye on how your sales increase so you know for future orders.

Checked these 7 items off your list? Great! Now it’s time to launch!

About us

8 Ways Media is a leading, 360 degree digital agency offering the most creative, compelling services for your specific business needs. If you’re interested in setting up an e-shop or webshop and would like to learn more, please contact a member of our team who will be able to assist you with your requirements.

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