The internet is teeming with freshly shared content. Content marketing is a leading way to showcase your business to the world and bring in better traffic and the future of this fascinating marketing strategy continues to evolve.
Listed below are 6 surprising facts about content marketing.
More than 85% of online companies use content marketing
Numerous international businesses are resorting to content marketing to appeal to consumers, as more and more internet users resort to social media to make buying choices. Content creation is therefore an ideal way to increase your target market and enhance the value of your business.
Active blogs generate more leads
Research suggests that companies with active blogs generate 67% more leads than companies with non-active blogs. Today’s web-users are huge fans of blogs because they are interesting, easy to read and user-friendly.
Over time, company-based blogs can quickly become expert resources that people flock to, enabling marketers to utilise the blog and entice readers with appealing sales pitches.
33% of most companies budget goes on content marketing
Content marketing is incredibly valuable to countless businesses from across the globe, as the bottom line is that it generates results.
Email is the most popular form of communication
Despite social networks being a prominent and popular form of communication, email remains the most popular. For this reasons, companies need to place a particular emphasis on email marketing campaigns to remain ahead of the competition.
More than 85% of online businesses use social media to distribute content
Social media is a fantastic way to reach out to a massive audience. Though it’s possible to offer content throughout your website, using social media networks, such as Twitter or Facebook, can do wonders for your online marketing campaigns. That being said, quality always supersedes quantity, so focus on creating high quality content that is interesting, value-added and insightful.
Companies that blog 15 times a month receive 5 times more traffic
Building an active blog is a great way to encourage people to visit your website. Active blogs should contain interesting, insightful and up-to-date information to boost leads and increase returns on investment.
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