Instagram is no longer a place simply to post pretty pictures. Nowadays, it’s so much more than that! From responding to shout-outs and questions to answering customer queries and complaints, Instagram is a diverse and popular platform that continues to evolve in terms of how it is used by businesses and individuals alike.
There’s no denying the popularity of Instagram. With one billion monthly users (and counting) the platform is rapidly growing – which means your business needs to start using social listening to make smarter decisions.
Here’s everything you need to know about Instagram listening:
Instagram listening involves following conversations about topics, keywords, brands and hashtags related to your industry, and using what you learn to create an informed social media strategy. In addition, Instagram listening can also be used to:
• Determine the health of your brand
• Monitor competitor activity
• Identify potential customers, partnerships and influencers
• Craft appropriate marketing and product decisions
• Discover industry trends and happenings
Instagram listening gives you access to everything from larger industry insights right through to how to better serve your individual customers. When done correctly, your brand will grow and flourish.
Instagram listening is so important because it helps you to connect with your customers as you respond to their questions and concerns. Essentially, it is becoming a customer service hub that continues to grow as platforms such as Facebook and Twitter gradually take a back seat.
In addition to @mentions, comments and #hashtags, Instagram listening is also about taking feedback from conversations and data points on Instagram, and translating them into action.
Image by Mohamed Hassan from Pixabay.
How does Instagram listening work?
Instagram listening involves creating queries based on location, hashtags and keywords relevant to your business. It helps you to delve deeper into customer conversations, without having to search individually through each comment or mention. It enables you to determine how people are reacting to your brand on Instagram, and shows you what you need to do to improve your reach.
Where can I start?
The best place to start is with your customers! Use Instagram to ask questions and learn more about what your customers want. Use this opportunity to uncover the latest tags and trends that your competitors might be missing out on, and fill the void to stand out from the competition.
There are countless tools available to assist you with Instagram listening, where you’ll be able to track multiple queries and make data-driven decisions.
Has your brand adopted Instagram social listening?
Social listening is without doubt one of the most important trends for social-savvy brands to adopt in 2019 (if you haven’t already done so!) and if your business is determined to stay ahead of the game, the Instagram should be a top priority – particularly in terms of listening.
So don’t let those important conversations and moments fall through your fingers! Get smart with Instagram listening and stay ahead of the game when it comes to creating individual campaigns and refining your overall marketing strategy.
Need our help?
Contact 8 Ways Media today to discuss your unique marketing needs with a member of our team.