Standing out from the crowd, whether offline or online, has become somewhat difficult in today’s competitive arena, no thanks to the endless streams of competition out there. However, there are plenty of simple ways to succeed with your offline and online marketing, many of which are incredibly effective:
Optimise your Website
Google is the most popular and highly-used website out there, which is why it’s essential that you leverage it through effective SEO solutions and strategies. First page of Google doesn't necessarily happen overnight and it can take time to build up your search engine optimisation success, however by hiring a professional digital marketing agency your chances of achieving consistent SEO results will be amplified.
Run a business blog
If you haven’t yet done so, it’s definitely worthwhile setting up a high-quality business blog featuring interesting, well-written content. When correctly executed, business blogs generate a large amount of monthly traffic, which converts into leads for your sales department to follow up on, which ultimately turns into paying customers. See here for our guide on how long a blog post should be.
Comment on Blogs
There are countless popular blogs out there related to your industry of operation. Find some of the most popular blogs related to your business and leave interesting and insightful comments that will spark an interest in readers. Include a link to your website at the end of every comment and ensure that your comment is tailored in a way that it will interest readers to take action. Also, consider guest blogging. Guest blogging possesses countless benefits including links back to your website and greater exposure to a wider audience.
Attending – and of course speaking at conferences, is an excellent way to spread the word about your brand and your business and gain a brand new audience following. Speaking at conferences immediately positions you as an industry leader, which will inspire audiences to take action by learning more about your business and even becoming clients.
One of the easiest ways to build a loyal following is to record regular podcasts that offer valuable information to audiences. In today’s fast-paced world where people are often stretched for time, turning written content into audio content is one of the easiest and fastest ways to keep your fans informed – and it’s so easy to do!
Offer Amazing Customer Support
Finally, it’s imperative that you focus on the needs of your customers by offering top customer support. Top customer support has been proven to attract people back to your business, encourage positive word of mouth about your brand and generate consistent profits (see here for 5 ways to make your customers happy). Research has found that businesses with a strong a customer support ethic and a positive corporate culture have a larger and more loyal client base – isn’t that what every business wants?
Can we help?
The world of marketing is a complex, multifaceted one and it can be easy to feel overwhelmed with
all the responsibilities and obligations that come with it. Here at 8 Ways, we
specialise in helping businesses to reach their goals in a transparent and
long-term way. Whether you're seeking offline or online marketing solutions, we offer unique 360 degree marketing solutions that help build, launch and grow businesses and brands from across the globe.
Contact us today to discover more about our services.