Here on the 8 Ways Media blog we’ve given countless tips and advice on how to create a successful business blog. From how-to guides, in-depth research and everything in between, there are countless ways to create an outstanding blog post that has the potential to go viral.
But why do businesses need a blog? What benefits does blogging bring to a business - if any?
Not convinced about the powers of blogging? Read on for a detailed breakdown of the benefits that blogging can bring to your business:
Drives traffic
Blogging is one of the easiest ways to drive traffic to your website – and also one of the cleanest. Since the chances of you updating other pages of your site are very low, blogging helps to solve this problem.
Uploading fresh content onto the blog section of your website on a regular basis attracts new visitors to your site who may be searching for products or services that you provide. Every time you create a blog post, it automatically becomes another indexed page on your website, which gives you a brand new opportunity to show up in search engine results pages and drive more organic traffic to your site. This also tells Google that your site is alive and kicking.
Get found on social media
Blogging is also a great way to expose your business on social media, as every time you create a new blog post, that post could get liked, commented on and shared across various social media networks. It’s also important to share a blog post on your social media pages every time you create one in order to amplify your content’s reach.
Convert traffic into leads
Once your blog post has been published, it begins to work its magic. At the end of every blog post you write, it’s important to create a call-to-action. Your call-to-action should be designed in such a way that it encourages visitors to fill out a form with their personal information. Then, once the form is submitted you’ve created a new lead!
Creates positive long-term results
A blog post doesn’t have a sell-by date. Once the post is published it doesn’t work its magic for a limited period only – it is archived by Google and other search engines for the foreseeable future, meaning that it continues to work its magic for days, weeks, months and even years to come, bringing in traffic and encouraging new leads.
So, although it might feel like you’ve worked so hard to create a blog post that will only benefit you for a single day (maybe 2 days if you’re lucky), the truth is that 70% of a website’s traffic comes from blog posts that were created months ago – sometimes even years.
Still not convinced?
As you can see, business blogging possess countless benefits that any business would be foolish to ignore! If you haven't set up a business blog yet, what are you waiting for?!
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Contact a member of our team today to learn more about our services and to discover how we can help your business to reach brand new heights.
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