How important is Social Sharing?

It’s never been easier to spread the word about your business thanks to social media sharing. Here we address the significance of social sharing for business.


Ramzi Chamat / 8 Ways Media
2017-08-14 08:17:00

If you have a business website or blog, one of the main objectives is to get people talking about it and sharing your content with others. It has never been easier to make this happen, and while many considered social media to be nothing but a temporary craze, this clearly couldn’t be further from the truth.

Helping your business to flourish

Many businesses have flourished thanks to social media. Social sharing has enabled them to spread the word about their business or current promotion like wildfire, and it is evidently here to stay – at least until something even bigger comes along – if it does.

Your business can definitely benefit from social sharing, and certainly should be. According to a 2016 survey carried out by Media Insight Project, two-thirds of Facebook users were more likely to believe news shared by a brand that they trusted. Therefore, if your brand is able to establish itself as a reputable one, then news shared on your social platforms will be positively received and shared with others.

Adding social sharing buttons

Adding social sharing buttons to your website or blog is quick, easy and highly effective in promoting content and increasing page views.

When a reader enjoys the content they read on your website, they can quickly and easily share that content with others on their own social media pages simply by clicking on the appropriate social media sharing button.

Just like that, your content is being shared with a wider audience than your normal readership, and if people like what they read, they will be more likely to revisit your website and become devoted followers. Not only is this going to increase traffic to your website (which in turn will increase your search engine ranking) but it will also increase your customers.

And it’s not just content that’s being shared either. Today, brands are embracing social sharing by uploading infographics, GIFs, images, videos, polls, surveys and so much more – there are so many ways to appeal to your target audience.

Choosing social media platforms

There are also countless social media platforms to choose from including the traditional options (Facebook, Twitter and Instagram) as well as the more alternative (and increasingly popular) choices such as Snapchat and Periscope. With so many platforms to choose from, it’s never been easier to promote your content to a wider audience and spread the word about your brand and its products/services.

Although social sharing presents countless benefits, it’s vital that you do not overload your website with too many social sharing buttons, as this can make it look messy and disorganised. The ultimate intention is to keep people browsing on your website for longer, so ensure that everything added to your site is completely in line with your branding. It’s also important that you do not post content onto social platforms that your audience does not have a presence on.

For more information about how social sharing can help to grow your business and your brand, please contact a member of the 8 Ways Media team today to learn more about how we can reduce your operating expenses, increase your productivity and make your company more competitive.

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