The internet is one of the most popular and exciting technological advancements of our time. Today, it has become such a common part of our lives that people are almost always connected to the internet throughout the course of their days.
Over the course of time, the internet has experienced many major changes, including how a website is presented. Traditionally, people searched the internet from the comfort of a home computer or laptop, which meant that web designers created a single version of a website that was compatible across all computers.
But today, according to the Pew Research Center, 63% of American adults use their mobile phones to access the internet. As such, web designers have had to ensure that websites are completely compatible with a range of devices, otherwise they risk losing site visitors, which impacts negatively on sales.
To guarantee absolute compatibility, responsive web design entered the scene.
What is Responsive Web Design?
A responsive web design is a website design that is automatically compatible with the device it is being viewed on, whether that is an iPad or tablet, an iPhone, iPod or smartphone, or a computer or laptop.
With a responsive web design, the page automatically adjusts itself to fit properly on the relevant device, meaning that the viewer does not need to zoom in or scroll left/right to find what they are looking for. Everything on the site looks clean, accessible and well presented.
Responsive websites feature a flexible layout that is built with a flexible grid. The site is built using a specific formula that allows the website’s margins and widths to scale proportionately and ensures that the height and width of the device is automatically determined. This enables the site to dynamically resize to the width of the device it is being viewed on, which guarantees that the site is properly presented when opened up.
In summary, if you do not have a responsive web design then it is critical that you alter your website’s coding so that it is completely compatible and responsive. If you don’t, you run the risk of losing out to a huge target market that will only access your website from a mobile device.
Creating a responsive web design is incredibly easy to do independently but there are also countless web designers available who can create a modern website for you that works across all devices.
8 Ways Media is a leading media design agency offering web design and branding services in addition to SEO, online marketing and more. To learn more about our services, get in touch today!