Most of today’s competing businesses have a blog or section of their website that is updated frequently with fresh content. Nevertheless, this is not enough in isolation to compete for the limelight. Effective content marketing needs to earn people’s attention through a professional content marketing strategy that can easily target your audience.
Listed below are some tips on how to effectively target your intended audience:
1. Identify your Audience
There’s no point in trying to appeal to every reader out there; you need to identify your exact audience and appeal to them on a deeper, more relevant level. Your content must always be a good fit for current and potential clients. Having a clear, concise definition of your target audience makes it easier for everyone in your team to easily target your primary market.
2. Perform an Audit
Before you start creating content you need to perform a thorough audit that assesses customer due diligence and competitor due diligence.
Find out what your customers find most valuable online. Interview current and potential clients about their content consumption habits; this will help you to understand where, when, how and why they consume content. Find out exactly what your customers want and need and this will help you when creating, approving, designing or publishing content on a regular basis.
3. Know your Competitors
After stage two it’s time to find out what your competitors are up to. What type of content are your competitors producing? How often do they produce it? How the content formatted and what is the quality of that content?
Doing research will help you to develop a content marketing strategy that is unique and inspirational. Never replicate your competitors’ strategies, but learn from them and avoid making the mistakes they’ve made.
4. Perform a Keyword Search
Find out what short and long-tail keywords your leads and clients are searching for in search engines. Use Google AdWords and Google Trends to learn where there is strong and growing interest in your keywords.
5. Focus on Content
After creating a list of keywords it’s time to create meaningful, interesting content that is consumer-focused not search-engine focused. Keep your approach to content marketing appropriate, conversational and inspiring. Write content that people want to read – content that either educates, inspires or entertains.
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