Gaining good search engine optimisation results is incredibly important to the success of your website as it helps to drive better traffic to your site and improve conversion rates. This article provides some useful tips on how to improve your search engine optimisation strategy in 2015:
1. Grow Natural Links
Google continues to place emphasis on the importance of natural, high-quality inbound links as a contributor towards your rankings. Make sure that your inbound links are coming from well-known, high-quality websites and avoid allowing poor quality, second-rate websites to link to your site.
2. Create each site page around a specific keyword and topic
Instead of stuffing your site pages with endless keywords, focus each page of your site on a specific topic, using the appropriate corresponding keyword in the first paragraph, the last paragraph, the middle of the text and a subheading. This main keyword should also be included in your heading, your meta title, your meta description and your image alt text.
3. Mobile-Search Implications
Some 40% of internet traffic came from mobile devices in 2014, and this figure looks set to increase for the year ahead as more and more people invest in mobile internet browsing. Make sure that your website is optimised for mobile usage by investing in a responsive web design.
4. Increase the Speed of your Site
Since 2011, Google has reinforced the importance of a good site speed in improving SEO rankings. Today, there is a heavy emphasis on user experience design, to ensure that the overall experience is a highly positive one for the reader.
Since everything is available at a fast speed, so too should your website be loading very quickly. To improve your site’s speed, you should:
- Use high-quality images
- Use only a handful of images on each page (too many images affects loading speed)
- Improve your coding
- Limit the amount of plugins you use
You should also make sure that your website loads quickly on a mobile device.
Though you’re probably familiar with the above-mentioned tips, it’s important to keep on top of them and regularly check your site for any broken or poor-quality inbound links. In addition, when crafting new content, be sure to focus on just one primary keyword, and always ensure that your site loading speed is very fast (on both mobile and desktop). Finally, perform regular site audits to ensure that your site remains as search engine optimisation friendly and competitive as possible.
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