Yes, digital marketing is big business, but that’s not to say that offline marketing is dead. Many businesses continue to use offline marketing techniques to promote themselves and attract a wider audience – with excellent results.
So with that in mind here are 7 ways to boost your offline
marketing:
1. Offer discounts
Discounts are incredibly powerful in enticing customers in
and encouraging a sale. Anything marked down is always attractive, so consider
doing seasonal sales or themed discount days.
2. Distribute brochures and newsletters
Although many people read e-newsletters and other online
content, people remain appreciative of hard copy materials. This is because
it’s easy for them to maintain their attention – without those annoying pop
ups, open tabs or other links to check out. Though brochures and newsletters
are very traditional forms of communication, they remain powerful and effective
long after being published.
3. Use TV advertising
TV advertising is an influential and memorable form of
advertising. Although digital television has increased the chances of people
fast-forwarding ads (or avoiding them entirely) there are still millions of
people who watch terrestrial television and remain exposed to ads.
4. Consider moving ads
If you live in a city you’ll have without doubt been exposed
to countless moving ads – often without even realising. Since people are always
on the go, moving ads such as those posted on buses or taxis are a superb way
to capture someone’s attention and update them on your latest offerings as they
go about their day-to-day lives. contact local transport companies to get your
advert published on their vehicles and guarantee that those out and about learn
more about your business and its offerings.
5. Word of mouth marketing
Word of mouth marketing is so powerful, particularly in our
digital age. It takes seconds to tweet about a positive brand experience and
that tweet has the potential to be seen by hundreds or even thousands of
people. Encourage happy customers to spread the word about your brand by
writing reviews or testimonials or telling their friends and family about your
products or services.
6. Attend an event
As an industry specialist you should always be on the
lookout for events that are relevant to your industry of operation. Get in
touch with the organisers of an upcoming event and ask to guest speak. Prepare
something informative, interesting and fun that will keep your audience on
their toes and make them interested to learn more about your business. This
will help to build your integrity and credibility and hopefully generate you
some more business!
7. Publish a press release
Although many consumers access to internet to discover more about a product, service or brand, this doesn’t mean that people aren’t still accessing physical print in the form of newspapers and magazines. Press releases published in newspapers, magazines and other forms of physical print are an easy and important way to tackle offline marketing and reach your target market.
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8 Ways Media is a 360 degree creative agency that helps build, launch and grow businesses and brands from across the globe. If you're seeking a customised marketing strategy unique to your business and would like to learn more, get in touch to discuss your needs with a member of our team.
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