Boost your Offline Marketing with these 7 Tips

Many businesses use offline marketing techniques to promote themselves & attract a wider audience. Here are 7 ways to successfully boost your offline marketing!

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Ramzi Chamat / 8 Ways Media
2017-07-28 10:04:00

Yes, digital marketing is big business, but that’s not to say that offline marketing is dead. Many businesses continue to use offline marketing techniques to promote themselves and attract a wider audience – with excellent results.

So with that in mind here are 7 ways to boost your offline marketing:

1. Offer discounts

Discounts are incredibly powerful in enticing customers in and encouraging a sale. Anything marked down is always attractive, so consider doing seasonal sales or themed discount days.

2. Distribute brochures and newsletters

Although many people read e-newsletters and other online content, people remain appreciative of hard copy materials. This is because it’s easy for them to maintain their attention – without those annoying pop ups, open tabs or other links to check out. Though brochures and newsletters are very traditional forms of communication, they remain powerful and effective long after being published.

3. Use TV advertising

TV advertising is an influential and memorable form of advertising. Although digital television has increased the chances of people fast-forwarding ads (or avoiding them entirely) there are still millions of people who watch terrestrial television and remain exposed to ads.

4. Consider moving ads

If you live in a city you’ll have without doubt been exposed to countless moving ads – often without even realising. Since people are always on the go, moving ads such as those posted on buses or taxis are a superb way to capture someone’s attention and update them on your latest offerings as they go about their day-to-day lives. contact local transport companies to get your advert published on their vehicles and guarantee that those out and about learn more about your business and its offerings.

5. Word of mouth marketing

Word of mouth marketing is so powerful, particularly in our digital age. It takes seconds to tweet about a positive brand experience and that tweet has the potential to be seen by hundreds or even thousands of people. Encourage happy customers to spread the word about your brand by writing reviews or testimonials or telling their friends and family about your products or services.

6. Attend an event

As an industry specialist you should always be on the lookout for events that are relevant to your industry of operation. Get in touch with the organisers of an upcoming event and ask to guest speak. Prepare something informative, interesting and fun that will keep your audience on their toes and make them interested to learn more about your business. This will help to build your integrity and credibility and hopefully generate you some more business!

7. Publish a press release

Although many consumers access to internet to discover more about a product, service or brand, this doesn’t mean that people aren’t still accessing physical print in the form of newspapers and magazines. Press releases published in newspapers, magazines and other forms of physical print are an easy and important way to tackle offline marketing and reach your target market.

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