An e-commerce business is a business that sells products or services online. There is without doubt a great deal of competition in the online/e-commerce space, and as such, if you are operating an e-commerce business then you need to pour your blood, sweat and tears into it in order to experience continued growth.
Countless factors can affect the success or failure of your e-shop,
webshop or e-commerce business. One minor mistake could have a detrimental
impact on your success, which is not something that you want to risk in this highly competitive era.
With that in mind, below you will find 3 e-commerce and
webshop development mistakes that you definitely need to avoid if you want your
business to grow and succeed:
Low-quality web design
When someone first hears about your business, the first
thing they will do is check out your website. If your web design is messy with
a poor-quality design, you can pretty much guarantee that people won’t hang
around for very long before exiting your site in favour of a competitor’s.
Your web design needs to be extremely fast, not just when
the homepage opens but when clicking on any page across your website. In
addition, the level of security and safety offered needs to be rock solid.
You’ll be surprised by the amount of consumers who’ve exited a website at the
last minute, whether they’re frustrated by the slow page loading speed or feel
that their personal information is at risk.
Surprise fees
Once your customers have completed their shopping, filled
their shopping carts and are ready to click on the ‘purchase’ button, don’t
spring a surprise shipping fee on them! Make sure that all of your fees are
clearly stated well in advance, so that your customers are well aware of what
to expect before they proceed with their shopping. A 2014 study found that 28%
of shoppers abandoned their carts at the last minute after being presented with
a previously unbeknownst shipping fee. This is immensely frustrating for any
e-commerce business, as ultimately your mission is to generate sales.
Lack of reviews
Finally, you need to ensure that there are some online
reviews floating around the internet about your business. Studies have found
that consumers tend to seek out reviews prior to engaging with a brand. Reviews
give people a genuine insight into a business; therefore it’s essential that
you encourage your clients to leave online reviews once they have made a
purchase.
Seeking our services?
Here at 8 Ways Media we are experts in helping businesses to
reach their fullest potential. Our team of 80 passionate, creative employees
knows exactly what’s required to turn your business into a success, so get in touch today to
learn all about our comprehensive e-shop development strategies that generate
incredible results.
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