Once you’ve come up with a fantastic business idea and have
a product that you truly believe will sell, it’s then time to get the ball
rolling by promoting your business and spreading the word about your new brand.
In this article we bring you three simple yet highly
effective ways to promote your start-up and raise awareness!
1. Create your website
Any modern day business would be foolish to avoid creating a
website, even if your operations are exclusively offline. Nowadays, everybody
flocks to the internet to find out anything and everything from the weather to
the latest news, so a business without an online presence risks losing out on a
huge potential target audience.
The first step in setting up your website is to decide upon a domain extension. Then, you need to purchase that domain name via a domain
registrar, such as Web.com, GoDaddy, Squarespace or Wix.
The next step is to choose an established content management system that will enable you to manage your website’s content with ease. There
are many to choose from but if you feel that this is a decision you are not
qualified to make, then now is the time to turn to an expert digital agency to make these decisions on your behalf. The chosen system needs to be
flexible, easy to use and reflective of your tech skills, unless you request
that your selected digital agency does the hard work for you.
The next and most important area of consideration is the web
design, which must be attractive, appealing, professional and fully branded.
Again, this is where a web design agency will really take the pressure off, as
agencies possess the skill, knowledge and experience needed to design something
powerful and effective. The design must take into account factors such as font,
style and colour, and must be regularly updated with appealing, creative
content in the form of press releases, news, blog posts and so on.
2. Optimise, optimise, optimise
A powerful web design is nothing unless it is optimised for
mobile and tablet usage. Your selected digital agency should offer responsive
digital design as standard, where a focus on User Experience (UX) and User
Interface Design (UI) is emphasised to enhance the entire browser experience.
With your responsive digital design, featuring complete
mobile website development, it’s essential that your local SEO is up-to-scratch
for improved local search engine results. Other factors to take into account
include web-loading speed and image quality. Overall, your mobile optimised
website should appropriately reflect your brand, make your business memorable
and encourage people back to your site in future.
3. Get social
There’s no arguing that social media is one of the most
effective ways to spread the word about your business. Millions of businesses
across the globe engage in digital marketing activity, often with staggering
results. The most important place to begin is in establishing which social media platforms your target market is using the most. Then, upload regular
content in the form of captivating images, creative content and much more, all
of which will drive people directly to your website.
Need our help?
As you can see, technology has made it so easy to promote
your start-up with ease. If you are seeking a creative agency to do the hard
work for you, look no further! We offer a wealth of 360 digital services
designed to bolster your business success. Interested to learn more? Then get in touch today to
speak to a member of our team.