Promote your Start-up with these 3 Easy Steps

Recently launched a new business? Whether it’s online or offline, now is definitely the time to start promoting it to raise awareness about your new brand.

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Ramzi Chamat / 8 Ways Media
2017-07-13 10:44:00

Once you’ve come up with a fantastic business idea and have a product that you truly believe will sell, it’s then time to get the ball rolling by promoting your business and spreading the word about your new brand.

In this article we bring you three simple yet highly effective ways to promote your start-up and raise awareness!

1. Create your website

Any modern day business would be foolish to avoid creating a website, even if your operations are exclusively offline. Nowadays, everybody flocks to the internet to find out anything and everything from the weather to the latest news, so a business without an online presence risks losing out on a huge potential target audience.

The first step in setting up your website is to decide upon a domain extension. Then, you need to purchase that domain name via a domain registrar, such as Web.com, GoDaddy, Squarespace or Wix.

The next step is to choose an established content management system that will enable you to manage your website’s content with ease. There are many to choose from but if you feel that this is a decision you are not qualified to make, then now is the time to turn to an expert digital agency to make these decisions on your behalf. The chosen system needs to be flexible, easy to use and reflective of your tech skills, unless you request that your selected digital agency does the hard work for you.

The next and most important area of consideration is the web design, which must be attractive, appealing, professional and fully branded. Again, this is where a web design agency will really take the pressure off, as agencies possess the skill, knowledge and experience needed to design something powerful and effective. The design must take into account factors such as font, style and colour, and must be regularly updated with appealing, creative content in the form of press releases, news, blog posts and so on.

2. Optimise, optimise, optimise

A powerful web design is nothing unless it is optimised for mobile and tablet usage. Your selected digital agency should offer responsive digital design as standard, where a focus on User Experience (UX) and User Interface Design (UI) is emphasised to enhance the entire browser experience.

With your responsive digital design, featuring complete mobile website development, it’s essential that your local SEO is up-to-scratch for improved local search engine results. Other factors to take into account include web-loading speed and image quality. Overall, your mobile optimised website should appropriately reflect your brand, make your business memorable and encourage people back to your site in future.

3. Get social

There’s no arguing that social media is one of the most effective ways to spread the word about your business. Millions of businesses across the globe engage in digital marketing activity, often with staggering results. The most important place to begin is in establishing which social media platforms your target market is using the most. Then, upload regular content in the form of captivating images, creative content and much more, all of which will drive people directly to your website.

Need our help?

As you can see, technology has made it so easy to promote your start-up with ease. If you are seeking a creative agency to do the hard work for you, look no further! We offer a wealth of 360 digital services designed to bolster your business success. Interested to learn more? Then get in touch today to speak to a member of our team.

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