Customer care is of great importance in the modern marketing world. Traditionally, businesses could afford to take a ‘Donald Draper’ style approach to advertising, however, the internet has significantly changed the way that consumers interact with a brand, and thanks to online reviews, social media and websites, businesses have had to take a client-focused approach to their marketing and advertising.
Since the customer is always right, it’s essential to show your customers that you care, throughout the calendar year. Read on for 5 inexpensive ways to show your customers that you care:
Select a customer of the day
Use social media to announce a customer of the day to win 50% off a purchase. This is a great way to drive more traffic to your site and store. Once the customer has made their purchase, take their photo and post the photo onto your social pages and website to encourage future visits.
You could also offer discounts for every 50th customer that makes a purchase. Even if it’s just 10% off their next purchase, they will remember the incentive and will certainly return to your brand in future.
Offer discounts to loyal customers
POS systems are great in that they enable you to keep track of what your customers are buying. If you have one customer in particular that purchases the same product on a regular basis (let’s say a bottle of wine or box of chocolates), why not offer her a discount on that product the next time she’s shopping? This gesture will go a long way in maintaining the interest of your most loyal customers.
Offer exceptional customer service
Exceptional customer service makes all the difference for your brand, especially in an age where people can tweet about a positive or negative experience for the whole world to see. Be sure to offer exceptional customer service from the moment your customer walks through the door. Strike up a conversation and make them feel welcome. By creating an inviting, comfortable atmosphere, this makes them feel affiliated towards your brand and encourages them back in future.
Show them your appreciation for making a purchase
If a customer has just purchased a new pair of boots or new coat from your store, show them your appreciation by taking their photo (wearing their new purchase) and posting it onto your social media pages. This is a great way to make your customer feel highly valued (and like a celebrity!) and they will remember this experience forevermore – another reason for them to visit your store again in future!
Reward social behaviour
Another inexpensive way to show your customers that you care is to reward social behaviour. If someone tweets positively about your business, tweet back at them, telling them to stop by your store for 10% off their next purchase. (See our guide for top tips on how to fix a negative online review).
As you can see, there are plenty of inexpensive ways to show your customers that you care about them, and customer appreciation goes a long way towards strong brand awareness and brand loyalty. By adopting just a handful of these techniques, you can guarantee that your customers will walk through the doors of your business, time and time again.
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