Instagram is an extremely popular social media platform with a huge international following of more than 300 million people. What started out as a platform for individuals to express themselves via images has since evolved into a place where businesses can also use the platform to upload images and videos and interact with their target audience in a personal, intimate way.
Read on to discover how businesses should use Instagram if
they want to gain the most out of this platform:
1. Focus on
originality
It can be easy to quickly take a photo and upload it onto
Instagram, but Instagram is all about quality, so take the time to snap a
high-quality image that’s original, intriguing and fun. For instance, if you
operate a shoe store then your Instagram shots should include your range of
footwear on offer. Choose the background wisely so as not to draw attention
away from the focal point of the image, then if you want to improve the quality
of your image and adjust the focus.
2. Avoid
over-promoting
It can be tempting to upload shot after shot of your
products, but this will be perceived as overzealous promoting that will quickly
put your following off. Instead, get creative with your images by incorporating
quotes, behind-the-scenes shots at work, images of customers and shots of
events attended. Really mix things up to provide an in-depth insight into your
business and your brand.
3. Upload wisely
It can be tempting to post frequently throughout the day but
this can lead to brand apathy, which could cause your followers to stop
following you. Instead, focus on the quality of each image and limit posting to
between once and three times per day to maintain your brand’s appeal. As your
brand gradually grows its following, you can begin to increase the amount of
times you post each day.
4. Interact with your
audience
Every social media account you operate needs to focus on
interacting with your audience in order to strengthen the relationship between
your audience and your brand. If someone asks a question, take the time to
respond to that question. Likewise, if someone reposts your image, be sure to
thank them for that. As your account grows in popularity you may find it
difficult to respond to everybody, but even the occasional comment reflects
positively on your and really helps to build brand loyalty.
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