A beautifully designed website is the first step towards
attracting more traffic to your website. Without an exquisite, carefully
crafted web design that’s interesting, relevant and easy to browse through, you
stand little to no chance of attracting a decent amount of traffic to your
So what are the other secrets to attracting more traffic to
your website? Read on to find out…
The first most crucial factor is to be completely
SEO-optimised, whether on a local or international level. This is because, when
people are performing a search on the internet for goods or services that you
offer, your website needs to show up when they perform a relevant search. For
this reason, it’s critical that your website is easy to find in search engine
Ten years ago, hardly anyone was browsing the internet from
a mobile phone, and if they were, the process was slower and there were far
fewer websites that were mobile optimised.
Today, the landscape is very different as the vast majority of internet users are now browsing the internet from their mobile phones. The competition is
much greater when it comes to attracting people to your website and maintaining
their interest for a reasonable amount of time. As such, it’s fundamental that
your website is fully responsive from a mobile device.
This means that it automatically scales to size when opened
from a mobile and is very easy to navigate through. Information is easy to find
and access, everything is clearly laid out and there is no confusion whatsoever
throughout the browsing experience.
Fast loading speed
If your website is too slow to load, it runs the risk of
being closed before you even had a chance to shine. There are a number of ways to improve the loading speed of your website. First of all, avoid having large
files (e.g. video, images and flash), as these have a serious impact on the
loading speed of your site. Next, clean up the mess, whether by deleting
unnecessary pages or removing old images that no longer serve a purpose.
Finally, avoid installing too many plugins as these can
seriously slow down your website’s loading speed. Once users are on your
website, they want the smoothest browsing experience possible; otherwise they
may exit your site at the last minute, even at the checkout.
Adopting the 3 tips mentioned above is crucial if you want
to attract more traffic to your website, raise awareness of your business and
8 Ways Media is a leading international digital agency. With
more than 20 years of experience in the industry and a team of 80 creative,
passionate employees, we remain on hand to assist you with your every web
development need, including web design, search engine optimisation, mobile
website development, UX design, SSL encryption and much more. Our 360 degree
solutions are designed to give you the security and peace of mind you need to
augment business growth and amplify your success.
Contact us today to discover more about our services.