Millions of people from across the globe perform online searches every single day. The world of search engine optimisation has evolved considerably throughout the past decade and the techniques and strategies used by businesses traditionally are no longer considered relevant today.
As a small business, it’s essential to adopt the right search engine optimisation strategies to stand out from the crowd and compete with big businesses. Although you will always have at least one competitor amongst your repertoire, there are plenty of ways to compete with even the most dominant business. By focusing on the bigger picture, your website will thrive and flourish.
Today, effective search engine optimisation is not about how big or powerful your website is or who has the biggest library of pages. It’s about the relevancy of each individual page of your website and about the quality of the content across your site.
Listed below are some top tips on how to compete with the biggest websites and gain a strong client following:
Specialise in a Niche
Focus on a niche to achieve much higher visibility in that area. Though it’s tempting to focus your efforts on all of your products or services, by honing in on a specific niche, you stand a far greater chance of being found amongst your competitors.
Personalise your Social Media Marketing Strategy
Being a small business certainly has its benefits – it enables you to personalise your social media marketing strategy, which is something that large businesses simply cannot do. Give your social media followers a personal, humanised experience, and be sure to nurture all relationships generated through your social media platforms. Over time, you’ll attract more followers to your pages, which will give you a better ranking in Google as a result.
Become an Authority Figure
Publish fantastic, interesting and well-written content as often as possible. Make that content as unique as possible rather than repeating what’s already out there. Over time, people will come to regard you as an authority figure in your industry as you provide them with high-quality content. This also contributes towards stronger brand awareness, client loyalty and trust.
Target a Local Audience
Another great way to compete with big businesses in search engine optimisation is to target a local audience. To do this, use local-specific keywords. Another technique is to use local review websites (such as TripAdvisor or Yelp) and reach out to your clients for reviews. Websites with plenty of positive reviews gain a higher ranking when compared with websites with few or poor reviews.
So there you have it, four great tips for small businesses on how to rank highly in search engine results. Although the process isn’t necessarily easy, there are plenty of ways to rise to the top of rankings and overcome the competition.
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