Pinterest has quickly grown into one of the world’s most popular blogs, with a huge following of more than 48 million users worldwide. Pinterest is rapidly growing in usage which is no surprise thanks to its easy-to-use platform, its emphasis on the visual and the high level of flexibility offered by the platform.
Pinterest also recently introduced buyable pins, and many businesses have taken advantage of this feature – and capitalised on it.
Listed below are 3 content marketing lessons that we can take from Pinterest:
1. Change your initial perceptions
Consider using the platform – even if you are a male orientated brand. Pinterest has fast become a place for brands of all natures to showcase their products and reach out to an even bigger audience. Provided you use the site properly, you can quickly gain a major following through Pinterest and propel your brand into the limelight, thus enabling you to reach out to a massive audience.
2. Be Creative
Pinterest is popular due to the fact that it enables just about anyone to express their creativity. Even the most conservative businesses have reached out to Pinterest and managed to make their business endeavours look interesting!
Be sure to use the site properly by focusing on interaction, uploading rich, interesting content and creating meaningful descriptions beneath your images. Also, aim to be different. Use hashtags; ask your followers questions and experiment with different types of images to establish what works best. Countless brands have used Pinterest to their advantage and benefited as a result.
3. Don’t forget about mobile
Most of Pinterest’s traffic comes from mobile, which is no surprise considering the visual nature of the site combined with the fact that most of today’s internet users are browsing the net from a mobile device. Lesson learnt? Make sure that everything you do suits mobile. If you’re going to upload an image, will it look good on a mobile device? Is it compatible with mobile? Mobile matters so making sure that every piece of content you publish works across iPads, iPhones, smartphones and more. Use the site properly to enhance traffic to your website.
Like Instagram, Facebook and Twitter, any business can use Pinterest to its advantage. The important thing is to do so in a way that interests and compels your audience so that they remain engaged by your content. This will ultimately encourage them to become loyal advocates of your brand.
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