Email marketing is one of the more traditional online marketing techniques yet remains incredibly effective in appealing to readers and boosting engagement levels. This is provided you create targeted campaigns that are relevant to your customers.
Listed below are 5 email marketing tips designed to improve your campaigns and help you excel:
1. Reach consumers, wherever they are
Today, everyone is connected from different devices at different times: through email, social media, tablet, mobile and more. As such, you need to be able to reach out to your customers, no matter where they are.
Aside from using traditional tools to expand your email marketing list (such as in-store signup sheet or event management), there are a number of other options including adding a QR code on a flyer, business card or web page and letting customers join by scanning the code. You can also add a link to your website and on your social media pages.
2. Keep your subject lines concise
The most popular subject lines are those that are very precise and concise. They are brief and accurate, telling the reader exactly what’s inside the email and motivating them to open it. When crafting email subject lines ensure that yours will be able to stand out from the crowd amongst the competition when sitting in someone’s inbox amongst plenty of other emails.
3. Write like a person
Don’t forget that your email subscribers are only human, so always let your brand’s personality shine through in your emails. High-quality writing makes a huge difference to the success of your email campaigns and can really help you to connect with your readers on a deeper level.
This is also an important brand management tool that helps you to create a brand voice for your business and build brand loyalty.
4. Always include a call-to-action
An email campaign without a call-to-action is a waste of time, money and resources. Along with well-branded, interesting content, always include a compelling call-to-action link that entices readers to click through.
5. Reach out to the right people
Subscribers today are incredibly savvy when it comes to email marketing and will not open an email if they do not feel as if it is tailored exactly for them. Reach out to the right people by creating bespoke email marketing campaigns that are targeted to specific customers. For instance, if you are business that wants to reach out to brand new clients and not old ones, avoid sending out the campaign to the wrong people.
Are you seeking assistance with your next campaign?
Ways Media is your leading branding and web design agency specialising in the creation of bespoke services that are proven to help you succeed as a business.
Discover how 8 Ways Media can help you to create a powerful email marketing strategy by contacting us today – because your business deserves the best.
Alternatively, fill in our quotation form and a member of our team will get back to you with a free, no obligation quotation.
Related articles.
