Top 5 Ways to Improve Email Marketing Success

When creating an email marketing campaign your ultimate intention is to grab your readers’ attention the moment the email hits the inbox. To achieve this it’s essential that you are creative when crafting emails; otherwise you run the risk of landing straight in the spam box.

Here are the top 5 ways to improve your email marketing success:

1. Create a Fantastic Subject Line

Your subject line needs to be completely compelling. Your readers need to feel as if you are talking directly to them, enticing them in with your appealing subject line. It should immediately lure them in and get them to open the email and read on.

Your email subject line should be short and sweet (don't forget a large majority of emails are now being opened on mobile first) with concise language that tells your readers exactly what's inside. This makes it clear why they have received the email and enhances their chances of clicking through. Also, make recipients feel special, with phrases such as:

For our beloved customers only
My gift to you
An exclusive offer for you
You're invited!

If you’re struggling to think of something alone, get a team of creative heads together to create something funny, interesting and unique. Use humour, a play on words or something that successfully ties in with your latest promotion or campaign.

2. Offer an Enticing Incentive

The next step is to think of incentives. You could include a discount code, free shipping or a free gift with every purchase over $50. There are plenty of enticing incentives that persuade even the most stringent shoppers to follow through and make a purchase.

* photo credit: joethegoatfarmer

3. Be Honest

Always ensure that your subject line tells readers exactly what to expect from the email. There’s no point in offering 10% off your next purchase if you don’t include this information in the subject line. Likewise, there’s no point in offering something for free in your subject line if you don’t follow through.

In addition, avoid offering a promotion in each and every email you send out. This gives the impression that you are begging your followers to make a purchase and also makes your email marketing campaigns very monotonous and repetitive. Use promotional emails on an occasional basis – think once or twice a month. Think about creating a monthly email newsletter. See here for our guide on how to create an outstanding email newsletter.

4. Be Inspiring

Inspire your readers by offering tips and advice in your emails. For example, if you sell homemade jewellery you could offer some top tips on how to make your own jewellery. This will encourage readers to not only click through to your website but also stay there for longer and leave them feeling inspired.

5. Be Presentable

Finally, an email marketing campaign that is dull, messy and complicated will not garner the results you want. Instead, keep your emails modern, professional, clean and eye-catching.

Need our help?

Need help getting your business off the ground? Look no further. 8 Ways Media is a Swiss-based digital and marketing agency offering professional services that are tailor-made to each individual client’s requirements.